Home › Blog › Authors › Cesc Marsal

Cesc Marsal

Cesc Marsal

Digital solutions architect at induSmart. He designs and builds robust, scalable infrastructure customized for each industrial company: automation, integrations, applied AI, and development.

in · linkedin.com/in/cescmarsal· Automation & development· Barcelona

Member of the induSmart team · Blog author

About Cesc

Cesc Marsal is induSmart's digital solutions architect. His job is turning slow, manual processes into systems that run on their own: automations, integrations between tools, AI agents, and custom development, always designed for the realities of an industrial company.

He's obsessed with technology that's solid and scalable, not a quick fix: it has to keep up as the business grows, and the team has to be able to use it without friction.

Areas of expertise

Process automationIntegrations & APIsApplied AIAI agentsCustom developmentDigital architecture

In one sentence

  • Digital solutions architect
  • Automation and integrations for manufacturers
  • Applied AI and custom agents
  • Robust, scalable infrastructure
  • Technology your team actually uses

What they write about

Process automationHow to grow revenue without adding headcount by eliminating manual tasks.

AI applied to the businessAgents and assistants that answer inquiries and take work off your team's plate.

Integrations and dataConnecting tools so information flows without anyone typing it in twice.

Technology with sound judgmentWhen automation pays off and when it doesn't.

Articles by Cesc

AI & automation

Conversational AI in B2B: automate technical inquiries

CM

Cesc · 9 min

AI & automation

How to build internal apps without knowing how to code

CM

Cesc · 9 min

AI & automation

How to use AI to predict which customers will buy

CM

Cesc · 9 min

AI & automation

The 8 best industrial automation software tools in 2026

CM

Cesc · 9 min

AI & automation

How to set up an industrial B2B e-commerce that sells

CM

Cesc · 9 min