Home › Attract clients › AEO & GEO › Agentic web
Attract clients · AEO & GEO
Prepare your website for the AI agents already buying on your clients' behalf
Soon AI agents will search, compare and even initiate purchases on your clients' behalf. The agentic web means getting your site ready for those agents to understand it, use it and choose you. Get ahead of B2B agentic search.
Prepare your website for agentic AI
We analyse whether your website is ready for AI agents. No commitment.
The agentic web means getting your site ready for agentic search: the moment, now close at hand, when AI agents browse, compare and act on the user's behalf. We structure your website, your data and your content so those agents understand it and choose you, within our AEO & GEO strategy. Getting ahead of this change is an enormous competitive advantage.
Soon it will not be a person searching, but their AI agent
AI's next wave does not only answer: it acts. Agents that look for suppliers, compare specifications and prepare or initiate a purchase on the user's behalf.
When that becomes normal in B2B, what decides whether you get chosen will not only be your website “for humans”, but whether an agent can understand it and use it.
The agentic web means preparing for that scenario before it fully arrives, just as GEO got ahead of AI search.
What the agentic web is and why it matters
It means designing your website with autonomous machine readers in mind as well. Three key ideas:
How we prepare your website
1
An agentic assessment
Whether your website is readable and actionable by AI agents.
→
2
Structured data
Schema, llms.txt and content machines can access.
→
3
Actions and flows
So an agent can compare and order without friction.
→
4
Authority and tracking
Signals of a reliable source, and measurement.
What you gain
What you get from an agentic website
Being ready for search's next change before anyone else in your sector.
The AI understands you
The agents read your data, your prices and your specifications.
They can act
Comparing, asking for a quote or getting in touch without friction.
A pioneer's advantage
Almost nobody is preparing for it: you arrive first at a big change.
It adds to your GEO
The same foundation makes you citable and actionable by the AI.
A faster, clearer website
What helps the agents also improves the human experience.
Ready for what is coming
The change does not catch you with the “old” website.
What it includes
It forms part of the AEO & GEO service, aimed at agentic search.
An audit of readability for agents
Structured data (Schema)
Implementing llms.txt
Accessible content and specifications
Clear actions (quote, contact)
Authority and brand entities
Clean HTML and performance
Tracking visibility in the AIs
A “humans only” website vs. an agentic website
| Judgement | A traditional website | Agentic web |
|---|---|---|
| Reader | People only | People and AI agents |
| Data | In PDFs or images | Structured and accessible |
| Actions | Designed for a human click | Executable by an agent |
| Preparation | For the present | For what is coming |
From the agent to the client
How an AI agent ends up choosing you
The AI agent gets the brief“find and compare suppliers of…”
It reads and understands your websitestructured, accessible data
It includes you and prefers youon clarity and authority
Opportunitythe agent proposes you to its user
Who it is for
For industrial and B2B companies with a medium-term view that want to get ahead of search's next big change, as they already do with GEO.
It fits especially well with companies whose catalogue and specifications an agent could compare, and it forms a natural part of an AEO & GEO strategy.
Mistakes made by ignoring the agentic web
Thinking it is science fiction. The first agents already exist; waiting until it is widespread means arriving late, exactly as happened with GEO.
Data trapped in PDFs or images. An agent cannot use what it cannot read in a structured way.
Actions designed only for humans. If asking for a quote or comparing requires manual clicks, an agent gets stuck.
What results you can expect
Preparing your website today gives you a pioneer's advantage: when agents are commonplace in B2B, your site will already be ready for them to understand you and choose you, while your competitors are starting from scratch.
And because almost all the work overlaps with technical SEO and GEO improvements, the effort adds value from day one, not only in the future.
Why us
Why work on it with induSmart
Industrial GEO is our bet, and the agentic web is its natural evolution. We have spent some time structuring industrial companies' knowledge so machines can understand it.
We work on it within an integrated SEO, AEO and GEO strategy, because the same foundation that makes you citable today will make you actionable tomorrow. Getting ahead is the advantage.
We answer your questions
Frequently asked questions
What is agentic search?
It is search in which an AI agent acts on the user's behalf: it browses, compares and prepares or initiates actions such as asking for a quote.
Instead of a person going through websites, their AI assistant does it; your website has to be ready for that “visitor”.
Is this not too futuristic?
The first agents already exist and adoption is moving fast, just as it did with AI search.
Preparing now, when almost nobody is doing it, is precisely what gives the advantage; waiting until it is widespread means arriving late.
What does my website need to have?
Data and specifications that are structured and accessible, clean HTML, clear actions (quote, contact) and signals of authority.
It is largely the same work that improves SEO and GEO, taken a step further.
Is it the same thing as GEO?
It is its evolution. GEO gets the AI to cite you; the agentic web means an agent can also use your website and act.
They share a foundation, which is why we work on them together.
What is llms.txt?
It is a file at the root of your website that maps the key content so AI models read and interpret it properly.
It is one of the technical pieces that help make your site machine-readable.
Does this improve the human experience too?
Yes. A website that is fast, clear and well structured for agents is also better for people.
It is not work “just for machines”: it improves your website generally.
Do I need to rebuild my whole website?
Not necessarily. We start from what you have and improve the structure, the data and the accessibility.
If the website has underlying limitations, we tell you so in the audit and weigh up what is worth doing.
How do you measure something so new?
We track your visibility in the AIs, your website's technical readability and, as the ecosystem matures, agent interactions.
We approach it as an ongoing process, because the ground keeps moving.
Is it worth it if my clients are “traditional”?
Yes, because the change will come from their tools, not from their intentions: they will use assistants that search for them.
Getting ahead puts you in front when that happens.
How does it fit into my strategy?
It is one piece of AEO & GEO, which rests on your SEO, your content and your authority.
We coordinate it so everything — humans, search engines and agents — pulls in the same direction.
Which AI agents already exist?
There are already assistants that browse and act on the user's behalf (from OpenAI, Google and others), and the ability to buy or book is expanding.
They are in their first versions, exactly the moment to prepare before they become widespread.
Does this replace my current website?
No: it complements it. Your website is still for people; we prepare it so agents understand it as well.
What improves for machines usually improves the human experience too.
Do I need to integrate my catalogue or my ERP?
The more structured and accessible your data is (products, prices, stock), the better an agent will be able to use it.
If it is needed, we connect it from “Work better” so the information flows.
How is it handled if an agent wants to buy?
We prepare clear actions (ask for a quote, get in touch, compare) that an agent can complete without friction.
You define the sales model; we make sure your website is ready for that flow.
How much does preparing the website cost?
It depends on the state of your website; it sits within the AEO & GEO strategy and we define it after the audit.
A good part of the work overlaps with technical SEO and GEO improvements that already add value today.
Where do I start?
With an audit that checks whether your website is readable and actionable by agents, and what is missing.
Out of that comes a prioritised plan, integrated with your SEO and your GEO, to get ahead without overinvesting.
Keep exploring
Related services
Services from the same family that usually go together.
AEO & GEOAI OverviewsIndustrial SEOLocal SEOInternational SEOLink building & authoritySee all · Attract clients
Is your website ready for AI that acts?
We analyse whether your website is readable and actionable by AI agents and give you a plan to get ahead of agentic search.
Prepare your website for agentic AI
We will get back to you right away. No commitment.