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A benchmark of your competitors' digital presence
Are you ahead of or behind your competitors digitally? We compare your online presence with that of your main competitors — visibility, website, content, acquisition — and show you, with data, where they beat you, where you beat them and what opportunities they are leaving open.
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We compare you with your digital competitors. No commitment.
The digital benchmark compares your online presence with that of your main competitors — search visibility, website, content and acquisition — to show you, with data, where they outdo you, where you stand out and what opportunities they are leaving open. It is a comparative assessment; the resulting plan is carried out in your Attract clients and Work better areas.
Looking at yourself is not enough: you have to look at yourself against others
You may think your website is “fine” or that you “do marketing”, but that only means something compared with your competitors. If they do more and better, you lose ground even though you believe you are moving forward.
The problem is that most companies do not look at what their competitors are doing systematically, and end up getting surprises.
The benchmark puts numbers on that comparison: where you stand and where they stand, with no self-deception.
What the benchmark is, and what it is not
It is an honest comparison backed by data, not copying the firm next door. Three key ideas:
How we do your benchmark
1
Competitors
We define who to compare you with.
→
2
Comparison
Visibility, website, content and acquisition.
→
3
Gaps
Where they beat you and where you beat them.
→
4
Plan
How to gain ground with focus.
What you gain
What you get from the benchmark
So you stop competing blind and play with the map in front of you.
Competitive map
You know where you stand against your sector.
Clear gaps
You see where they beat you and why.
Opportunities
You spot what nobody is exploiting.
You defend what is yours
You know where you are strong and you protect it.
Focus
You invest where you can gain the most ground.
Delivery included
The plan is applied by our team.
What the benchmark includes
The map of your digital position against your competitors.
Selection of the relevant competitors
Comparison of visibility in search engines
Analysis of the keywords they have and you do not
Comparison of websites and content
Review of their acquisition and social presence
Detection of gaps and opportunities
A clear comparison table
A plan for gaining ground
How we work
From the competitive map to a plan for overtaking, with delivery if you want it.
Phase 1
Comparison
We measure you against your competitors.
Phase 2
Gaps
We identify opportunities and risks.
Phase 3
Plan
We prioritise how to gain ground.
Competing blind vs. competing with a benchmark
| Judgement | Blind | With a benchmark |
|---|---|---|
| Reference | Only you | You vs. your sector |
| Opportunities | Hidden | Detected |
| Risks | They catch you out | You see them coming |
| Investment | Without focus | Where you gain ground |
From the map to the advantage
How comparing yourself turns into an advantage
Competitive benchmarkyou against your sector
Gaps and opportunitieswhere to gain ground
A focused planinvesting where it pays most
Competitive advantageyou overtake your competitors
One of the four audits
The benchmark is the comparative viewpoint within the digital assessment. It complements the business audit, the website audit and the AI & GEO audit.
And when it marks out where to gain ground, the delivery lives in Attract clients and Work better.
Who it is for
For industrial SMEs that can tell their competitors are moving digitally and want to know how much ground they have lost or gained.
Also for those about to invest in marketing who want to do it where the competition is weakest and there is most to gain.
Common mistakes when competing without a benchmark
The first is looking only at yourself. Believing you are “doing fine” without an external reference is the easiest way to fall behind without noticing.
The second is copying the leader. Imitating the strongest rarely works; what pays is finding the flanks nobody is covering.
The third is focusing on the wrong competitor: your lifelong rival is not always your digital competitor, and that is where the surprises come from.
And the fourth is comparing by impressions instead of with data: “they do more social media” says nothing without measuring visibility, keywords and acquisition.
Signs that you need a benchmark
These symptoms come up again and again in industrial SMEs. If you recognise several of them, this is your starting point.
Why us
Why get your benchmark from induSmart
Because we compare with real data from SEO and analytics tools, not with impressions: measurable visibility, keywords, content and acquisition.
And because we know the industrial and B2B terrain: we know which competitors really matter and where the opportunities your sector is not yet exploiting lie. And, if you want, we carry out the plan.
We answer your questions
Frequently asked questions
How many competitors do you compare me with?
Usually with your 2-3 main competitors, the ones who really compete with you for clients.
We look for relevance rather than quantity.
What exactly do you compare?
Their search visibility, keywords, website, content and presence against yours.
All with data, not with opinions.
Where do you get the data from?
From professional SEO and analytics tools and from an expert review of their websites and channels.
It is comparable, verifiable data.
Is it about copying the competition?
No. It is for finding gaps: what they are not doing and you can take advantage of.
Copying the leader rarely works; outflanking them does.
And if I do not know who my digital competitors are?
We help you identify them: sometimes your online competitors are not the same as your usual ones.
That in itself is a valuable finding.
What do I get at the end?
A clear comparison table, the gaps and opportunities, and a plan for gaining ground.
Actionable, not just a ranking.
How is it different from the website audit?
The website audit looks at your site from the inside; the benchmark compares you with others.
One is introspective; the other, competitive.
Will you carry out the plan?
If you want, yes: from Attract clients and Work better.
Or we hand the benchmark and the plan to your team.
How long does it take?
It is usually ready in days or a couple of weeks, depending on the number of competitors.
We give you a timescale when we start.
For what size of company?
For any industrial or B2B SME that wants to place itself against its competitors.
We adjust the scope to your case.
How much does it cost?
It depends on the number of competitors and on the scope; we pin it down once we know your case.
It is a small investment against competing blind.
Why work with you?
Because we compare with real data, we know the industrial terrain and, if you want, we carry out the plan.
We give you the map and help you move around it.
Keep exploring
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Services from the same family that usually go together.
Digital assessmentBusiness auditWeb / e-commerce auditAI & GEO auditSee all · Consulting
Are you ahead of or behind your competitors?
Request your digital benchmark: we compare you with real data against your competitors and show you where to gain ground.
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