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Implement HubSpot and put your marketing and sales in order
Leads that get lost, follow-ups done by eye and zero visibility of the funnel. We implement HubSpot to your B2B company's measure — as a partner — so you win, organise and convert more clients, with marketing and sales finally aligned.
Ask us about HubSpot
We analyse your case and whether HubSpot fits your company. No commitment.
HubSpot is a CRM with marketing and sales tools that brings your contacts, opportunities and communications together on a single platform. At induSmart we implement it to your B2B company's measure, as a partner, so no lead gets lost, marketing and sales work aligned and you have complete visibility of your funnel, with automations that nurture and help close.
You capture leads, but they get lost along the way
Contacts jotted down in notebooks, follow-ups done “when I remember”, quotes nobody chases and zero visibility of how many opportunities you have and what state they are in.
In a long B2B sales cycle, that means money slipping away: leads that go cold simply because nobody followed them up in time.
A CRM like HubSpot puts all of that in order: every contact, every opportunity and every follow-up in one system, with reminders and automations that stop anything falling through.
What HubSpot is and why it fits B2B
It is a powerful CRM that is easy to use, with marketing, sales and service modules. Three reasons it works in industrial B2B:
How we implement HubSpot
1
Sales analysis
Your funnel, your sales processes and your needs.
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2
Bespoke configuration
Funnels, properties and automations.
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3
Integration and data
Connected to your website, your marketing and, where relevant, your ERP.
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4
Training and adoption
Your team really uses it and we fine-tune it.
What you gain
What you get from implementing HubSpot
An orderly sales machine that lets no opportunity slip away.
No lead gets lost
Every contact and every follow-up, under control.
Marketing and sales together
The same data, the same funnel, no friction.
A visible funnel
You know how many opportunities you have and what stage they are at.
Automatic nurturing
The lead stays warm through long cycles.
Decisions with data
Real sales and marketing reports.
Implementation by a certified partner
Properly configured and adopted, not “out of the box”.
What the service includes
From the sales analysis to real adoption by your team.
Analysis of the sales process
Configuring funnels and properties
Contact migration and import
Marketing and sales automations
Integration with the website and forms
Connection to your ERP (where relevant)
Training for sales and marketing
Support and optimisation
How we work
An implementation aimed at getting your team using it from day one.
Phase 1
Assessment
The funnel, the processes and the implementation plan.
Phase 2
Implementation
Configuration, data and automations.
Phase 3
Adoption
Training, real use and continuous improvement.
Without a CRM vs. with HubSpot
| Judgement | Without a CRM | With HubSpot |
|---|---|---|
| Leads | They get lost | Under control |
| Follow-up | By eye | Automated |
| Funnel | Invisible | Visible and measurable |
| Mkt and sales | Separately | Aligned |
From the lead to the client
How HubSpot puts your sales operation in order
A lead comes inwebsite, campaign, trade show, referral
Recorded and nurturedfollow-up and automation
The opportunity is manageda visible funnel, nothing falls through
Clientmore closes, fewer leaks
Common mistakes when implementing a CRM
Configuring it “out of the box”. A CRM not adapted to your funnel does not get used; it has to be configured around your process.
Forgetting about adoption. If the sales team does not use it, it is no use at all; training is the key.
Not automating. Without nurturing or reminders, long-cycle leads go cold just the same.
Leaving it isolated. A CRM that does not connect to your website and your marketing loses much of its value.
What results you can expect
From the start you stop losing leads and you gain visibility: you know how many opportunities you have and what state they are in, without chasing information.
With the CRM bedded in and the automations running, marketing and sales pull together, the cycle shortens and you close more with the same sales effort.
Who it is for
For B2B companies that capture leads but manage them by eye, with no CRM or an under-used one, and can tell opportunities are slipping away.
And for those wanting to align marketing and sales and professionalise their sales operation with data, instead of depending on each salesperson's memory.
HubSpot inside your system
The CRM is the centre of your client acquisition, but it performs better connected: to your website and forms, your marketing (from lead to plant) and, if you have one, your ERP, to join the commercial side to the operational one.
That is why we implement it with an overall view. And if you are torn between a CRM like HubSpot and an ERP like Odoo, see our Odoo vs HubSpot comparison →
Which automations we build in HubSpot
A CRM's value lies not only in storing contacts, but in it working for you. These are the automations that perform best in B2B.
Lead capture and assignment. The lead that comes in through the website is recorded, qualified and assigned to the right sales rep instantly, with nobody copying it by hand.
Nurturing and follow-up. Sequences that keep the lead warm through the long cycle and reminders that stop an opportunity falling through because someone forgot.
Reports and alerts. Funnel dashboards and warnings when an opportunity stalls, so management and sales can act in time. All configured around your real sales process.
Why us
Why implement HubSpot with induSmart
We are agnostic: we propose HubSpot only if it is what best fits your case. And when it is, we implement it to the measure of your real sales process, not “out of the box”.
As a digital business consultancy, we connect the CRM to your website, your marketing and your data, and we obsess about adoption: a CRM the team does not use is no use at all.
We answer your questions
Frequently asked questions
What exactly is HubSpot?
It is a CRM with marketing, sales and service tools that brings contacts, opportunities and communications together.
It lets you control your whole sales funnel in one place, with automations that save work.
HubSpot or Odoo? Which do I need?
HubSpot is a CRM (marketing and sales); Odoo is an ERP (operations, stock, accounting). They often complement each other.
We help you decide; you can see the Odoo vs HubSpot comparison →
Is HubSpot not expensive?
It has several plans, including a free one to start with. We size it to what you need and to your scale.
Used well, what you recover in opportunities that used to be lost usually justifies the investment many times over.
And if I already have another CRM?
We weigh up whether migrating makes sense or not; we are agnostic and we do not change for the sake of changing.
If your current CRM works, we can optimise it rather than replace it.
Do you migrate my current contacts?
Yes, we import and tidy up your existing contacts and opportunities.
We take the chance to clean and structure the database, which is where much of the value lies.
Will my sales team actually use it?
That is our obsession: we configure it around the way they work and we train so the adoption is real.
A CRM the team does not use is money thrown away; that is why we prioritise adoption.
Does it connect to my website and my forms?
Yes: leads from the website go straight into the CRM, ready to follow up.
That puts an end to copying and pasting, and no contact is left out.
Is it any use for marketing as well as sales?
Yes: HubSpot integrates email, automation and marketing with the sales CRM.
We coordinate it with your client acquisition strategy so the whole funnel lives in one place.
How long does the implementation take?
A focused start can be operational in weeks, depending on the scope and the integrations.
We start with the essentials so the team uses it as soon as possible.
Does it integrate with my ERP?
Yes, when it adds something: we connect HubSpot to Odoo or another ERP to join the commercial and the operational sides.
We solve it from Integrations & APIs if necessary.
How much does the implementation cost?
It depends on the scope, the modules and the integrations; we define it after the sales analysis.
We fit the project to your size and your priorities.
Why you and not any other partner?
Because we do not only configure the CRM: we connect it to your website, your marketing and your data and we look after the adoption.
A business view, from lead to plant, not an isolated installation.
Is HubSpot any use to an industrial SME?
Yes: it has plans for every size and it is easy to adopt, which is key in small sales teams.
We size it to your reality so it adds value without cost overruns.
Do I need Marketing, Sales and Service all at once?
No: you start with what you need (usually Sales) and add marketing or service when they add something.
We configure only what you will really use.
Can I start with the free plan?
Yes, HubSpot has a free CRM that works for getting going and validating.
We help you get the most from it and decide when it is time to move to a paid plan.
Does it connect to my email and my calendar?
Yes: it integrates email, calendar and meetings, so every interaction gets recorded effortlessly.
The sales rep works where they already work, and the CRM updates itself.
Keep exploring
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Are leads slipping away for want of order?
We analyse your sales process and tell you whether HubSpot fits, how to configure it around your funnel and how to connect it to your website and your marketing.
Ask us about HubSpot
We will get back to you right away. No commitment.