More industrial clients from Google, without depending on advertising

The technical improvements show within weeks. Content rankings usually settle in three to six months, depending on how competitive your sector is and where your website starts from.

It is a long-distance channel: it takes patience at the start, but once it gets going the cost per lead is among the lowest in all of marketing and the results hold over time without paying for every visit. Unlike advertising, what you gain does not disappear when you stop investing: the asset keeps working.

Almost always yes, and they tend to be very valuable. The more niche your product is, the less competition you have and the more qualified each visit becomes.

We work on application, compatibility and standards terms that your buyer does type in, even if each one has little volume; together they add up to traffic that is ready to buy. A single search from a technician who needs exactly your part is worth more than thousands of generic visits. Being niche is not an obstacle: it is an advantage.

A PDF ranks badly and AI barely interprets it, so information that lives only there is practically invisible when it comes to winning new clients.

We move the key data into structured web pages — with their attributes, compatibilities and applications — that Google and AI do read, without losing your downloadable catalogue, which is still useful for the client who already knows you. It is one of the changes with the biggest impact on an industrial website.

They do not replace each other, they complement each other. SEM (pay per click) gives immediate results and is ideal for the short term or for a launch; SEO builds a lasting asset that reduces your dependence on paid over time.

Ideally you combine them at first and gradually shift budget towards SEO as it matures and the cost per opportunity falls. What is more, the data from one improves the other: the terms that convert best in paid show you where to invest in organic.

Yes, and we consider it essential. We structure content for Google and, at the same time, for the conversational engines (ChatGPT, Gemini, Perplexity, AI Overviews), because your clients already ask AI before they decide.

The same technical and content foundation serves both worlds, and getting there early in AI positioning is a huge competitive advantage in industry today, where almost no company works on it yet.

We see four again and again. Trusting everything to the PDF, which does not rank. Chasing generic keywords with high volume, the most competitive and least profitable ones.

Neglecting the technical side — slow sites, blocked crawling, duplicate URLs — which quietly sabotages rankings however good the content is. And measuring visits instead of business, when what matters is how many turn into a quote request and at what cost per lead.

For manufacturers with a technical catalogue who want to appear when someone searches for a solution or a standard; for distributors with thousands of product references that all need to be findable; and for engineering firms and technical service companies that sell complex projects.

Broadly, for any industrial or B2B company whose clients research on Google before buying and that wants a stable, predictable acquisition channel with a falling cost per lead, instead of depending on word of mouth or trade shows.

We go far beyond rankings. We measure qualified traffic (visits that match your buyer), conversions (quotes, data sheet downloads, enquiries) and how the cost per lead evolves compared with other channels.

Whenever possible we connect analytics with your CRM to attribute not just the enquiry, but the opportunity and the sale that follow. We give you clear reports, focused on business and free of jargon.

Not necessarily. SEO works on what you already have: very often the biggest step forward comes from fixing technical problems, rewriting key pages and creating the ones that are missing, without a full redesign.

If the website has underlying limits that make ranking impossible, we say so clearly in the audit and weigh up with you what is worth doing. We never propose rebuilding for the sake of rebuilding: only what pays back.

It is twofold: it ranks and, at the same time, it builds trust. Application guides, comparisons, well-structured product pages and a technical blog answer your buyer's real questions, and they are exactly what Google and the AIs cite most.

It is not about publishing for the sake of publishing, but about creating the content that proves your judgement and captures high-intent searches. We define a plan to fit you, with no fixed packages of articles.

It depends on where your website starts from, on your sector and on your objectives, so we do not work with «off-the-shelf» rates. We define it after the audit, when we know what you really need.

We always frame it as an investment with measurable return: the goal is for the cost per lead to fall month after month and for the channel to pay for itself with the opportunities it generates. We propose a scope that fits your budget, without pushing you to buy what you do not need.

An agency usually delivers tasks (reports, copy, links); we start from your business. We understand your product, your technical buyer and your sales cycle, and we connect SEO with your website, your CRM and your paid acquisition.

That means decisions made with business judgement, not just ranking judgement, and a single point of contact who looks at the whole picture. We are also fluent in AI positioning (AEO/GEO), something very few agencies work on in industry yet.