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Digital marketing consultancy focused on business
No more loose activities you cannot tell are working. We design your industrial B2B marketing strategy — which channels, which messages, what investment — aligning marketing and sales so every activity generates measurable business.
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Digital marketing consultancy for industry and B2B defines your company's client acquisition strategy: which channels to prioritise, which messages to use and how to align marketing and sales to generate measurable business. We assess and design the plan with business judgement; the execution — SEO, GEO, paid, content — is handled by our own team in “Attract clients”.
You do marketing, but do you know whether it works?
Most industrial SMEs do “marketing things” — a website, a bit of social media, the odd campaign — but with no strategy tying them together and no way of knowing what brings in business.
And marketing and sales often go their separate ways: the sales rep does not know where the leads come from and marketing does not know what becomes of them.
Marketing consultancy puts things in order: it defines who you are addressing, with what message and through which channels, and connects marketing with sales so the whole funnel works.
What marketing consultancy is, and what it is not
It is strategy and judgement, not running campaigns with no direction. Three key ideas:
How we design your marketing strategy
1
Assessment
Your current marketing, your buyer and your competitors.
→
2
Strategy and messages
Value proposition, channels and priorities.
→
3
Plan and budget
What to do, with what investment and which KPIs.
→
4
Execution and measurement
Our team executes it and we measure the business.
What you gain
What you get from marketing consultancy
So your marketing stops being an uncertain expense and becomes an investment with a return.
A clear strategy
You know who, with what message and through which channels.
Marketing and sales together
One single funnel, with no friction between departments.
Focused on business
Leads and opportunities, not vanity metrics.
Optimised investment
The budget goes to what really wins clients.
Industrial vision
We know the technical buyer and the B2B cycle.
Delivery included
Strategy and hands-on delivery, under one roof.
What marketing consultancy includes
The brain of your client acquisition: strategy, messages and measurement.
An assessment of your marketing and your competitors
Defining the buyer and the value proposition
Channel strategy (SEO, GEO, paid, content)
A client acquisition plan and funnel
Marketing and sales alignment
KPIs and a dashboard
Delivery coordination
Review and optimisation
How we work
From the strategy to the results, executed by our team.
Phase 1
Assessment
Your marketing, your buyer and your sector.
Phase 2
Strategy
A prioritised, measurable client acquisition plan.
Phase 3
Delivery
We switch it on and measure it in business terms.
Loose activities vs. a marketing strategy
| Judgement | Loose activities | With a strategy |
|---|---|---|
| Direction | Improvised | Defined |
| Mkt and sales | Separate | One single funnel |
| Measurement | Vanity | Business |
| Investment | Blind | Optimised |
From the strategy to the client
How marketing turns into business
Marketing strategybuyer, message, channels
Coordinated deliverySEO, GEO, paid, content
Qualified leadsthat sales knows how to work
Measurable businessopportunities, not “likes”
Consultancy (strategy) vs. execution (Attract clients)
Here we work on the strategy: what to do and why. The execution — industrial SEO, AEO/GEO, SEM, social, paid, email — lives in the Attract clients area.
The difference from buying separate services is that here there is a head ordering them towards your business, not disconnected activities. And the execution is done by our own team, so the strategy and the hands go together.
Who it is for
For industrial SMEs that do marketing without a strategy and do not know what works for them, and for those with loose activities or suppliers that nobody coordinates.
Also for management teams that want to align marketing and sales and measure marketing in business terms, not in likes.
Marketing, within your copilot
Marketing consultancy is one of the areas of your digital copilot: the one that puts your client acquisition in order.
And it starts, like everything else, with an assessment that measures your situation and spots where the opportunities to win more and better clients lie.
Common mistakes in industrial marketing
The most common mistake is applying consumer tactics to a technical buyer. In industrial B2B the decision is rational, long and shared between several people; the emotional marketing of mass consumer brands does not fit.
The second is measuring vanity: reach, followers, “likes”. Those figures feed the ego but not the bottom line. What matters are the qualified leads and the opportunities that reach sales.
The third is disconnecting marketing from sales. When the sales rep does not know where the leads come from and marketing does not know what becomes of them, information is lost and sales are lost.
And the fourth is spreading yourself across every channel at once. Being “everywhere” without a strategy dilutes the budget. Better a few channels worked properly and aligned with your buyer.
Signs that your marketing needs a strategy
These symptoms come up again and again in industrial SMEs doing marketing with no plan behind it. If several of them ring true, it is worth assessing before investing any further.
Why us
Why get your marketing consultancy from induSmart
We really do know industrial and B2B marketing: the technical buyer, the long cycle and the purchase with several decision-makers. We do not apply consumer recipes.
And we bring together strategy and execution: we design the plan with business judgement and execute it with our own team, measuring in opportunities, not in vanity.
We answer your questions
Frequently asked questions
What is the difference between marketing consultancy and an agency?
The consultancy defines the strategy (what to do and why); the agency usually executes activities.
We do both: strategy with business judgement and execution with our own team.
Will you execute or only advise?
Both. We design the strategy and we execute it — SEO, GEO, paid, content — from the Attract clients area.
We do not leave you with a plan that nobody then carries out.
Is it any use if I already have an agency or a team?
Yes: we bring the strategy and the judgement that are missing and coordinate whoever executes.
Very often the problem is not the execution, but the lack of direction.
Do you understand industrial marketing?
It is our speciality: a technical buyer, a long cycle and several decision-makers.
We do not transplant consumer tactics that do not work in B2B.
How do you align marketing and sales?
By connecting the funnel in a CRM and agreeing what a qualified lead is, how it is handed over and how it is measured.
That way sales knows where the leads come from and marketing knows what becomes of them.
Which channels do you recommend?
Whichever fit your buyer: SEO, AEO/GEO, SEM, LinkedIn, content, email… There is no single recipe.
The strategy defines the mix; we do not start from “we have to be everywhere”.
How do you measure results?
In business terms: qualified leads, opportunities and cost per lead, connected to the CRM.
Vanity metrics (reach, likes) are secondary.
How long before the effect shows?
The strategy is defined in weeks; the effect on client acquisition depends on the channels (SEO is medium-term; SEM is immediate).
The plan combines the short and the medium term.
Is it the same thing as outsourced marketing leadership?
They are related: consultancy is more about a project or a strategy; outsourced leadership means running the marketing on an ongoing basis.
They can be combined.
For what size of company?
For the industrial SME that wants to professionalise its marketing without setting up a big department.
We adapt the scope to your reality.
How much does it cost?
It depends on the scope of the strategy and on whether we execute; we define it once we know your case.
We frame it as an investment in marketing that does bring in business.
Why work with you?
Because we bring together strategy, industrial knowledge and our own execution, measuring in business terms.
A head that orders the client acquisition and hands that do it.
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Is your marketing going nowhere in particular?
Request your marketing assessment: we review what you are doing, compare it with your sector and give you a strategy focused on business.
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