Blog

B2B marketing blog: business vision, not just technology

Our industrial B2B marketing blog: insights from our specialists on business, SEO, AI, and automation, written by multiple authors to build authority.

Category:

AllBusiness visionSEO & GEOAI & automationAcquisitionStrategyContentOpinion / Editorial

Author:

AllJepiCarlesCescOmarAlbertSergi

AI & automation

Vendor lock-in: the hidden cost of your software

AC

Albert · Jul 12, 2026 · 9 min

AI & automation

How to tell whether you have outgrown your ERP

AC

Albert · Jul 11, 2026 · 9 min

AI & automation

5 signs your off-the-shelf software has been outgrown

SH

Sergi · Jul 6, 2026 · 9 min

AI & automation

From Excel to custom software: making the jump without drama

SH

Sergi · Jul 5, 2026 · 9 min

AI & automation

Open-source ERP for industry: Tryton vs closed

AC

Albert · Jul 2, 2026 · 10 min

AI & automation

Custom software in industry: when to build it

SH

Sergi · Jun 29, 2026 · 9 min

Business vision

Digital business consultant: what it is and why you need one

JA

Jepi · Jun 18, 2026 · 9 min

Opinion · Editorial

2030 is already here: why industry cannot wait for AI

JA

Jepi · Jun 14, 2026 · Editorial

AI & automation

The 10 best AI tools for industry in 2026

CB

Carles · Jun 11, 2026 · 10 min

Strategy

Aligning sales and marketing in industrial B2B

CB

Carles · Jun 7, 2026 · 10 min

Content

A B2B content strategy that generates real leads

CB

Carles · Jun 3, 2026 · 9 min

Strategy

Industrial marketing: a practical guide for directors

CB

Carles · May 26, 2026 · 9 min

Strategy

6 signs it is time to outsource your industrial marketing

CB

Carles · May 22, 2026 · 9 min

Acquisition

Industrial B2B lead generation: 15 tactics that work in 2026

CB

Carles · May 18, 2026 · 11 min

Strategy

How much an industrial marketing agency costs in 2026

CB

Carles · May 14, 2026 · 10 min

Strategy

B2C vs industrial B2B marketing: the 9 key differences

CB

Carles · May 11, 2026 · 10 min

AI & automation

Conversational AI in B2B: automate technical inquiries

CM

Cesc · May 7, 2026 · 9 min

Acquisition

Industrial B2B remarketing: long cycles without saturation

OS

Omar · May 3, 2026 · 10 min

Positioning

Industrial SEO audit: the checklist we use

CB

Carles · Apr 26, 2026 · 10 min

Strategy

Industrial marketing KPIs: what to measure and what to ignore

CB

Carles · Apr 22, 2026 · 9 min

AI & automation

How to build internal apps without knowing how to code

CM

Cesc · Apr 18, 2026 · 9 min

Acquisition

Your industrial website reads like a brochure: turn it into leads

CB

Carles · Apr 14, 2026 · 9 min

AI & automation

How to use AI to predict which customers will buy

CM

Cesc · Apr 11, 2026 · 9 min

Strategy

The 7 marketing metrics a director should watch

CB

Carles · Apr 7, 2026 · 10 min

Acquisition

6 digital channels for selling industrial machinery

CB

Carles · Apr 3, 2026 · 9 min

AI & automation

The 8 best industrial automation software tools in 2026

CM

Cesc · Mar 26, 2026 · 9 min

Positioning

YouTube SEO for machinery: why video sells

OS

Omar · Mar 22, 2026 · 9 min

Positioning

E-E-A-T for technical authors: engineers with authority

CB

Carles · Mar 18, 2026 · 10 min

Positioning

Discontinued products: do not delete the page, keep the traffic

CB

Carles · Mar 14, 2026 · 9 min

Positioning

XML sitemaps segmented by business priority

CB

Carles · Mar 11, 2026 · 10 min

Positioning

Technical keyword cannibalization: X Series vs X Pro

CB

Carles · Mar 7, 2026 · 9 min

Strategy

Industrial marketing agency vs in-house team

CB

Carles · Mar 3, 2026 · 10 min

Content

Technical newsletters that engineers actually read

OS

Omar · Feb 26, 2026 · 9 min

Generative search

Agentic browsers in industry: the machine as client

CB

Carles · Feb 22, 2026 · 10 min

Positioning

Industrial semantic SEO: winning position zero with tables

CB

Carles · Feb 18, 2026 · 9 min

Positioning

Core Web Vitals: a heavy catalog is holding back your rankings

CB

Carles · Feb 14, 2026 · 10 min

Positioning

Faceted navigation: stop filters eating your crawl budget

CB

Carles · Feb 11, 2026 · 9 min

Positioning

International SEO and hreflang: a multilingual site without duplication

CB

Carles · Feb 7, 2026 · 10 min

Positioning

Industrial SEO 2026: mastering generative search

CB

Carles · Feb 3, 2026 · 10 min

Generative search

How to appear in Google's AI Overviews

CB

Carles · Jan 26, 2026 · 9 min

Content

The B2B content funnel that closes complex sales

CB

Carles · Jan 22, 2026 · 9 min

Positioning

Website migration without losing traffic: an industrial guide

CB

Carles · Jan 18, 2026 · 9 min

Positioning

B2B link building: authority links through your network

CB

Carles · Jan 14, 2026 · 9 min

Positioning

SEO for trade shows: make your booth pay before you build it

CB

Carles · Jan 11, 2026 · 9 min

Acquisition

Google Ads for industry: making technical niches pay

OS

Omar · Jan 7, 2026 · 9 min

AI & automation

How to set up an industrial B2B e-commerce that sells

CM

Cesc · Jan 3, 2026 · 9 min

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