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Auditing your digital business
Is your company using digital to win clients and sell, or is it merely “on the internet”? We analyse your acquisition and sales model end to end — how clients arrive, what happens to them and where they are lost — and tell you what is going wrong and what to change in order to grow.
Request your business audit
We analyse your digital acquisition and sales model. No commitment.
The digital business audit analyses your company's acquisition and sales model end to end: where your clients come from, how you convert them and where you lose them. Unlike an audit of marketing alone or of the website alone, it looks at the whole business and delivers a plan to win more clients and sell more, prioritised by impact.
You sell, but you are not quite sure why (or how to grow)
Many industrial SMEs turn over on the strength of recommendation and veteran sales reps, with no clear acquisition system. It works… until you have to grow or a more digital competitor turns up.
The problem is that, without understanding how clients arrive and how they are lost, it is impossible to improve deliberately.
The business audit draws the whole journey and shows where the money is leaking away and how to recover it.
What the business audit is, and what it is not
It means looking at your whole digital business, not just one piece. Three key ideas:
How we audit your digital business
1
Acquisition
Where your clients come from today.
→
2
Conversion
What happens to the people who show interest.
→
3
Leaks
Where and why clients are lost.
→
4
Growth plan
What to change in order to win more clients and sell more.
What you gain
What you get from the business audit
So you stop growing by luck and start growing by method.
A clear funnel
You understand how your clients arrive and how they are lost.
Leaks detected
You know where the business is slipping away.
Growth plan
Which levers to pull in order to sell more.
Less dependence
Acquisition that does not depend on word of mouth alone.
Decisions with judgement
You invest where it really adds something.
Industrial vision
We understand your buyer and your B2B cycle.
What the business audit includes
The full map of how your company wins and converts clients.
Analysis of acquisition sources
A map of the sales funnel
Review of web and commercial conversion
Detection of leakage points
Dependence analysis (word of mouth, sales rep)
Comparison with the sector's potential
Prioritised growth opportunities
Phased action plan
How we work
From the map of your business to a plan for growth, with delivery if you want it.
Phase 1
Analysis
We map acquisition, conversion and sales.
Phase 2
Assessment
Where business is lost and why.
Phase 3
Plan
Prioritised growth levers.
Growing by luck vs. growing by method
| Judgement | By luck | By method |
|---|---|---|
| Acquisition | Word of mouth | A measurable system |
| Visibility | You do not know what works | A clear funnel |
| Growth | Unpredictable | Planned |
| Risk | You depend on a few | Diversified |
From the map to growth
How understanding your business turns into more sales
A map of acquisition and saleshow your clients arrive
Leaks detectedwhere business is lost
Prioritised leverswhat to move in order to grow
More clients and salesgrowth with method
One of the four audits
The business audit is the broadest viewpoint within the digital assessment. If you want to go deeper into specific pieces, there is the website audit, the AI & GEO audit and the benchmark.
And when the assessment marks out the road, the delivery lives in Attract clients and Work better.
Who it is for
For industrial SMEs that depend too much on word of mouth and want a more solid, predictable acquisition system.
Also for those that want to grow but do not know which lever to pull, or who feel they are losing opportunities without knowing where.
Common mistakes when trying to grow without auditing the business
The first is trusting everything to word of mouth. It works while it keeps coming, but the day it fails there is no plan B, and building one takes time.
The second is adding channels without understanding the funnel: opening a LinkedIn account, launching ads or building a new website without knowing where clients are really being lost.
The third is keeping marketing and sales apart. When they do not talk to each other, leads go cold and nobody knows what became of them.
And the fourth is not measuring acquisition: if you do not know where your clients come from, you cannot improve what works or cut what does not.
Signs that you need a business audit
These symptoms come up again and again in industrial SMEs. If you recognise several of them, this is your starting point.
Why us
Why get your business audit from induSmart
Because we look at your whole business, not just the marketing: how you win clients, how you convert them and how you sell, with the logic of the industrial and B2B buyer.
And because we do not stop at the assessment: if you want, we carry out the growth plan with our own team, measuring in clients and sales.
We answer your questions
Frequently asked questions
How is it different from a marketing audit?
The marketing one looks at channels and campaigns; the business one looks at the whole funnel, including the commercial and sales side.
It is a broader, business-level view.
And from the website audit?
The website audit goes deep into your site; the business audit looks at the whole model of acquisition and sales, of which the website is only one part.
They complement each other.
Is it any use if almost all my clients come by word of mouth?
Especially. It helps you reduce that dependence and build more predictable acquisition.
Word of mouth is valuable, but risky as your only source.
What data do you need?
Where your clients come from, your website, your analytics and some commercial context.
We guide you through gathering it without any fuss.
Does it include my sales team?
Yes: the sales rep is a key part of the funnel and we take them into account in the analysis.
We aim to get marketing and sales working together.
Are you going to tell me to change everything?
No. We prioritise the few levers with the most impact; sometimes they are small changes.
What matters is the order, not doing everything.
What do I get at the end?
A map of your funnel, the leaks detected and a prioritised growth plan.
Ready to carry out whenever you want.
How long does it take?
Depending on the size and the data, it is usually a matter of weeks.
The initial assessment is quicker.
And afterwards?
You decide: you carry it out yourself or we do it, through Attract clients and Work better.
No strings attached.
For what size of company?
For the industrial SME that wants to grow with method, whatever its starting point.
We adapt the scope.
How much does it cost?
It depends on the scope; the initial assessment comes with no commitment and the full audit is quoted according to your case.
It is framed as an investment in growth.
Why work with you?
Because we bring together a business view, industrial knowledge and our own delivery.
We do not just tell you what is wrong: we help you grow.
Keep exploring
Related services
Services from the same family that usually go together.
Digital assessmentWeb / e-commerce auditAI & GEO auditBenchmarkSee all · Consulting
Do you know where your next client will come from?
Request your business audit: we map how you win clients and sell, spot where clients are being lost and give you a plan to grow with method.
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