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B2B e-commerce and websites that sell
Your website isn't a brochure: it's your first sales rep. We design and build B2B e-commerce sites and websites for industrial companies, with a technical catalog, customer-specific pricing, and ERP integration, that actually generate leads, convert, and sell.
Request your B2B e-commerce proposal
We'll analyze your current website and what you need to sell more. No commitment.
B2B website and e-commerce development means building websites and online stores designed for business-to-business sales: a technical catalog, customer-specific pricing and terms, recurring orders, and ERP integration. At induSmart, we design them to sell (not just to exist), optimized for SEO and AI search engines and connected to your entire digital ecosystem.
Your website looks like a brochure, not a sales rep
Many industrial websites are just a good-looking, static catalog: they inform, but they don't generate leads or sell. And many B2B online stores are consumer stores in disguise, missing the logic your customers need.
The result: visitors who don't convert, orders that still come in by phone and email, and an online channel that adds no value.
A good B2B e-commerce site works for you: it generates leads, converts, lets customers order online, and integrates with your operations so selling online really pays off.
What is B2B e-commerce, and why is it different?
It's not a consumer website: the buyer is technical and the logic is different. Three key differences:
How we build a B2B website that sells
1
Strategy and goals
Who you're targeting and what the website needs to achieve.
→
2
Conversion-focused design
UX, messaging, and a catalog that drive action.
→
3
Development and integration
Online store, B2B logic, and ERP connection.
→
4
SEO, launch, and improvement
Optimized for Google and AI, and fully tracked.
What you gain
What you get with B2B e-commerce
A digital channel that generates leads and sells, integrated with your operations.
Converts visitors
Design focused on generating leads and orders, not just informing.
A catalog that makes sense
Specs and part numbers that are easy to find.
B2B logic
Customer-specific pricing, recurring orders, private portal.
Integrated with the ERP
Inventory, pricing, and orders in sync.
Findable
Optimized for SEO and AI from the design stage.
Fast and solid
Performance and user experience built in as standard.
What the service includes
From strategy to launch and continuous improvement.
Strategy and website architecture
Conversion-focused UX/UI and B2B website design
Corporate website development
B2B e-commerce (pricing, orders, portals)
Technical catalog and product pages
ERP and inventory integration
Technical SEO and AI readiness
Maintenance and evolution
How we work
From strategy to a living website that keeps improving with data.
Phase 1
Strategy and design
Goals, architecture, and conversion-focused UX.
Phase 2
Development
Website/e-commerce, B2B logic, and integration.
Phase 3
Growth
SEO, measurement, and continuous improvement (CRO).
Brochure website vs. a website that sells
| Criteria | Brochure website | B2B website/e-commerce |
|---|---|---|
| Purpose | Inform | Win customers and sell |
| Catalog | Static PDF | Technical and findable |
| Orders | Phone and email | Online, with B2B logic |
| Integration | Isolated | Connected to the ERP |
From visit to order
How your website turns into sales
Qualified visitorarrives via SEO, campaigns, or AI
Finds and understandsclear technical catalog
Orders or gets in touchonline, with B2B logic
Integrated orderstraight into your ERP
Common industrial website design mistakes
Brochure website. Good-looking but static: it informs, but it doesn't generate leads or sell.
Consumer e-commerce in disguise. Without customer-specific pricing or recurring orders, it doesn't work for B2B.
A PDF-only catalog. It doesn't rank, nobody finds it, and AI can't read it.
A website cut off from the ERP. Without integration, every order means manual work and errors.
What results you can expect
A well-built B2B e-commerce site converts more visitors into leads and orders, cuts manual work by integrating with the ERP, and improves your rankings because it's optimized for SEO and AI.
Over time, your online channel stops being a cost and becomes a sales rep that works 24/7, generating leads and closing sales while your team focuses on everything else.
Who it is for
For industrial and B2B companies with an outdated or brochure-style website that doesn't generate leads, and for those that want to sell online with the B2B logic their business requires.
It's also for companies getting ready to enter marketplaces that need a solid catalog and inventory foundation, or a custom e-commerce build when off-the-shelf falls short.
Your website, part of your system
Your website is the hub of your lead generation: we connect it to your marketing (SEO, GEO, campaigns), your CRM, and your ERP, and to your B2B marketplaces → if you sell there too.
And if your business needs logic that off-the-shelf tools don't cover, we solve it with custom software →. Everything connected, from lead to shop floor.
What makes a B2B website convert
A website that sells isn't about looks; it's about clarity and trust. These are the factors that drive conversion most in industrial B2B.
A clear value proposition. Within seconds, visitors understand what problem you solve and why they should choose you, with no jargon or filler copy.
A complete, findable catalog. Specs, part numbers, and documentation that are well structured and easy to search and compare, not trapped in a PDF.
Clear paths to action. Requesting a quote, downloading a data sheet, or getting in touch has to be obvious and easy, with short forms and calls to action visible at every point as visitors scroll.
Why us
Why choose induSmart as your B2B e-commerce agency
We don't build “pretty but silent” websites: as a digital business consultancy and B2B e-commerce agency, we design to sell, with conversion-focused UX, a technical catalog, and the B2B logic your business needs.
And we deliver it connected and findable: integrated with your ERP and CRM, and optimized for SEO and AI from day one. A website that works, not one that just looks nice.
We answer your questions
Frequently asked questions
How is a B2B website different from a regular one?
In the buyer (who's technical) and in the logic: a catalog with specs, customer-specific pricing, recurring orders, and private portals.
A consumer website doesn't meet those needs; a B2B website is designed around them.
Do I need B2B e-commerce, or is a website enough?
It depends on your business: sometimes a website that generates leads is enough; other times it makes sense to sell online with a shopping cart and ordering.
We decide with you based on how your customers buy and what you want to achieve.
Does it integrate with my ERP?
Yes, and it's essential: we connect the website to Odoo, SAP, or another ERP to sync inventory, pricing, and orders.
That way, you avoid the manual work and errors that come with rekeying orders.
Can I set different prices for each customer?
Yes: the B2B logic handles price lists, discounts, and terms by customer or customer group.
Each customer sees their own pricing when they log in to their private portal.
Will the website be optimized for SEO?
Yes: we build it on a foundation of technical SEO and make it ready for AI search engines (AEO/GEO).
A beautiful website is useless if nobody can find it.
What platform do you use?
Whichever fits your situation best (including Odoo e-commerce and others); we're platform-agnostic.
And when off-the-shelf falls short, we build a custom solution.
Can it help me sell on marketplaces too?
Yes: a solid catalog and inventory foundation makes it easier to sell on marketplaces too, and we coordinate them with your website.
We cover that together in our B2B marketplaces service.
How long does it take to launch?
It depends on the scope (a corporate website or an e-commerce site with integrations); we work in phases so the essentials launch sooner.
We set a realistic plan up front.
Who maintains the website?
We provide maintenance and ongoing development: a website is a living thing that improves with data.
And we keep optimizing it with CRO so it converts better and better.
Can I migrate my current website without losing SEO?
Yes: we plan the migration with redirects and careful SEO work so you don't lose rankings.
It's a critical step, and we handle it methodically.
How much does it cost?
It depends on the type of website, the B2B logic, and the integrations; we pin it down after analyzing your situation.
We approach it as an investment in a channel that generates leads and sells, not as a branding expense.
Why work with you?
Because we design to sell and connect your site to your marketing, CRM, and ERP, optimized for SEO and AI.
A website that's part of a system, not an isolated piece.
Can I manage the content myself?
Yes: we build the website on an easy-to-use CMS so you can update products, news, or copy without relying on anyone.
And we train you to do it with confidence.
Does it work if I sell through distributors?
Yes: we can create private portals, customer-specific catalogs, and distributor portals.
We adapt the logic to your sales model, whether you sell direct or through channel partners.
Will the website be fast and secure?
Yes: we build in performance and security from the start, both key factors for SEO and trust.
A slow or insecure website loses customers and rankings.
Does it include analytics?
Yes: we set up tracking so you know what works and can improve conversion with CRO.
A website is a living thing that we optimize with data.
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Is your website winning customers, or just sitting there?
We analyze your current website and show you how to turn it into a channel that sells: a technical catalog, B2B logic, and integration with your ERP.
Request your B2B e-commerce proposal
We will get back to you right away. No commitment.