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An AI visibility audit: does AI cite your company?

More and more buyers ask ChatGPT, Gemini, or Perplexity before they buy. The question is: when someone asks about what you offer, do they get your name or your competitor's? Our AI visibility audit analyzes how you show up in AI search and tells you what to change so AI recommends you.

  • Whether AI tools cite you or ignore you
  • What they say about you and your competitors
  • What to change so AI tools recommend you
  • Get ahead of your industry

Request your AI & GEO audit

We'll see whether AI tools recommend you and what to improve. No obligation.

    Quick answer

    The AI & GEO audit (Generative Engine Optimization) is an AI visibility audit: it checks whether AI search engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) mention and recommend your company when someone asks about what you offer, analyzes what they say about you and your competitors, and delivers a plan to improve your visibility. It's a diagnosis; the implementation happens in the AEO & GEO service under Attract clients.

    Your customers are already asking AI (and you may not show up)

    Search behavior is changing: many people ask an AI instead of typing into Google, and the AI answers with a handful of recommended brands.

    If your company isn't among them, you're losing opportunities without even knowing it, because that customer never makes it to your website.

    The AI & GEO audit shows you what AI tools are answering today about your industry, and whether you show up or only your competitors do.

    What the AI & GEO audit is (and what it isn't)

    It's about measuring and understanding your presence in AI, not guessing. Three key points:

    • Real visibility. We ask AI tools the questions your customers would ask and see what comes up.
    • Comparative. Not just whether you show up, but who you're up against.
    • Actionable. You walk away with a plan to get AI tools to cite you, not just a number.

    How we audit your AI search visibility

    1

    Key questions

    How a customer would search for you in AI.

    →

    2

    Visibility

    Whether you're cited, how, and next to whom.

    →

    3

    Assessment

    Why you show up (or don't) and what you're missing.

    →

    4

    GEO plan

    What to change to get recommended.

    What you gain

    What you get from an AI & GEO audit

    Be where your customers are already asking.

    You know if you're being cited

    You verify your actual presence in AI tools.

    You know your competition

    You see who AI recommends instead of you.

    You control the narrative

    You know what AI tools say about your brand.

    Early-mover advantage

    You get ahead while your industry hesitates.

    A clear plan

    You know what to do to get recommended.

    Delivery included

    Our GEO team implements the plan.

    What our AI & GEO audit includes

    A snapshot of your presence in AI search engines, with a plan to improve it.

    Defining your customers' key questions

    Testing in ChatGPT, Gemini, Perplexity, and AI Overviews

    Analysis of whether you're cited, and how

    Competitor comparison

    Review of what AI tools say about your brand

    Diagnosis of why you do or don't show up

    Prioritized GEO improvement plan

    Content and schema recommendations

    How we work

    From diagnosis to AI recommending you, carried out by our team.

    Phase 1

    Audit

    We measure your visibility in AI.

    Phase 2

    Plan

    We prioritize what to change so you show up.

    Phase 3

    Delivery

    We implement it through AEO & GEO.

    Ignoring AI vs. auditing your visibility

    CriteriaIgnore itAudit it
    VisibilityYou don't know if you show upYou measure it
    CompetitorsThey get ahead of youYou get ahead
    NarrativeOut of your controlYou manage it
    OpportunityCustomers who never reach youNew customers through AI

    From data to recommendation

    How an AI audit turns into customers

    AI visibility auditwhat AI tools are answering today

    GEO planwhat to change to show up

    Content and authoritythat AI tools can cite

    AI recommends youcustomers who weren't reaching you before

    One of the four audits

    The AI & GEO audit is the forward-looking piece of our digital assessment. For everything else, there's the business audit, the website audit, and the benchmark.

    The improvement plan is carried out through our AEO & GEO service under Attract clients, where we work to help AI tools find you and cite you.

    Who it is for

    For industrial SMBs that want to get ahead in an area where almost no one in their industry has made a move yet.

    Also for companies that are already seeing fewer website visits and suspect some of that traffic is staying inside AI answers.

    Common mistakes with AI search engines

    The first is ignoring them: assuming “this AI stuff” doesn't affect your industry. Meanwhile, your customers are already asking, and other companies are starting to show up in the answers.

    The second is assuming good SEO is enough. SEO helps, but AI tools choose whom to cite based on their own criteria, which need to be addressed separately.

    The third is not checking what they say about you: AI tools sometimes repeat incorrect or outdated information about your company without you knowing.

    And the fourth is waiting for your industry to move. Right now there's little competition in GEO, so waiting means handing over the advantage.

    Signs you need an AI visibility audit

    These symptoms come up again and again in industrial SMBs. If you recognize several of them, this is your starting point.

    • You suspect some of your traffic is getting lost in AI answers.
    • You want to know whether ChatGPT or Perplexity recommend you.
    • Your competitors are starting to show up in AI answers.
    • You want to get ahead while your industry is still standing still.

    Why us

    Why choose induSmart for your AI & GEO audit

    Because ranking in AI search engines is one of our specialties: we know how AI tools choose whom to cite and how to work your way into those answers.

    And because we combine diagnosis and implementation: we measure your visibility and, if you want, improve it with our AEO & GEO team, realistically and without the hype.

    Meet the induSmart team →

    We answer your questions

    Frequently asked questions

    What is GEO?

    GEO (Generative Engine Optimization) means optimizing so AI tools cite you, just as SEO optimizes for Google.

    It's the equivalent of SEO in the age of AI search engines.

    Do people really search this way?

    Increasingly, yes. Many users ask ChatGPT or Perplexity before making a decision, in B2B too.

    Getting ahead now is a real advantage.

    Which AI platforms do you analyze?

    The leading ones: ChatGPT, Gemini, Perplexity, and Google's AI Overviews.

    We test with the questions your customers would ask.

    How is it different from SEO?

    SEO aims to get you into Google's results; GEO, into AI-generated answers. They're related, but they're not the same thing.

    We work on both in a coordinated way.

    Will you implement the improvements?

    If you'd like, yes: the plan is implemented through our AEO & GEO service.

    Or we hand the diagnosis and plan over to your team.

    Can I guarantee AI will cite me?

    No one can guarantee it, just as no one can guarantee the top spot on Google. But you can greatly improve the odds.

    We work with sound judgment, no magic promises.

    What do AI tools say about my brand?

    We check: sometimes there's incorrect or outdated information that needs to be corrected.

    Managing that narrative is part of the job.

    Does this work for industrial and B2B companies?

    Yes, and there's still little competition, so there's plenty of room to stand out.

    It's a good time to get in.

    How long does the audit take?

    The initial diagnosis takes a matter of days; improving visibility is a long-term effort.

    We give you quick results and a medium-term plan.

    What do you need from me?

    Your website, and which product or service you want us to check your visibility for.

    We use that to define the test prompts.

    How much does it cost?

    The initial diagnosis comes with no obligation; the audit and the implementation are quoted based on scope.

    It's an investment in a channel that's still opening up.

    Why work with you?

    Because GEO is one of our specialties, and we combine diagnosis with in-house implementation.

    We measure whether you're cited and work to make it happen.

    Keep exploring

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    Does AI recommend you, or your competitors?

    Request your AI & GEO audit: we check whether AI tools cite you when people ask about what you offer, and we give you a plan to get recommended.

    • An audit across the leading AI platforms
    • With no commitment
    • Assessment and delivery

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