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An AI & GEO audit: do the AIs cite you?
More and more clients ask ChatGPT, Gemini or Perplexity before buying. The question is: when someone asks about what you offer, do you come up, or does your competitor? We analyse your visibility in the AI search engines and tell you what to change so they recommend you.
Request your AI & GEO audit
We see whether the AIs recommend you and what to improve. No commitment.
The AI & GEO audit (Generative Engine Optimization) checks whether the AI search engines — ChatGPT, Gemini, Perplexity, Google AI Overviews — mention and recommend your company when someone asks about what you offer, analyses what they say about you and about your competitors, and delivers a plan to improve your visibility. It is an assessment; the delivery lives in the AEO & GEO service in Attract clients.
Your clients are already asking the AI (and you may not come up)
Search behaviour is changing: many people ask an AI instead of typing into Google, and the AI answers with a handful of recommended brands.
If your company is not among them, you are losing opportunities without ever knowing, because that client never reaches your website.
The AI & GEO audit shows you what the AIs answer today about your sector, and whether you come up or only your competitors do.
What the AI & GEO audit is, and what it is not
It is about measuring and understanding your presence in the AIs, not guessing. Three key ideas:
How we audit your visibility in the AIs
1
Key questions
How a client would look for you in an AI.
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2
Visibility
Whether they cite you, how and against whom.
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3
Assessment
Why you come up (or do not) and what you are missing.
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4
GEO plan
What to change so they recommend you.
What you gain
What you get from the AI & GEO audit
So you are where your clients are already asking.
You know whether they cite you
You check your real presence in the AIs.
You know your rival
You see who the AI recommends in your place.
You control the story
You know what the AIs say about your brand.
An early advantage
You get ahead while your sector hesitates.
A clear plan
You know what to do to get recommended.
Delivery included
The plan is applied by our GEO team.
What the AI & GEO audit includes
The picture of your presence in the AI search engines, with a plan to improve it.
Defining your client's key questions
Tests in ChatGPT, Gemini, Perplexity and AI Overviews
Analysis of whether they cite you, and how
Comparison with the competition
A review of what the AIs say about your brand
An assessment of why you come up, or do not
A prioritised GEO improvement plan
Content and schema recommendations
How we work
From the assessment to the AIs recommending you, delivered by our team.
Phase 1
Audit
We measure your visibility in the AIs.
Phase 2
Plan
We prioritise what to change so you come up.
Phase 3
Delivery
We apply it from AEO & GEO.
Ignoring AI vs. auditing your visibility
| Judgement | Ignoring it | Auditing it |
|---|---|---|
| Visibility | You do not know whether you come up | You measure it |
| Competitors | They get ahead of you | You get ahead |
| Story | Out of your control | You manage it |
| Opportunity | Clients who never arrive | New clients through AI |
From the figure to the recommendation
How auditing the AIs turns into clients
AI visibility auditwhat the AIs answer today
GEO planwhat to change so you come up
Content and authoritythat the AIs can cite
The AIs recommend youclients who did not reach you before
One of the four audits
The AI & GEO audit is the forward-looking viewpoint within the digital assessment. For everything else there is the business audit, the website audit and the benchmark.
The improvement plan is carried out in the AEO & GEO service within Attract clients, where we work to get the AIs to find you and cite you.
Who it is for
For industrial SMEs that want to get ahead on ground where almost nobody in their sector has moved yet.
Also for those already seeing fewer visits coming in who suspect some of the traffic is being absorbed into the AI's answers.
Common mistakes with AI search engines
The first is ignoring them: thinking that “this AI business” does not affect your sector. Meanwhile, your clients are already asking and others are turning up in the answers.
The second is assuming good SEO is enough. SEO helps, but the AIs choose who to cite by criteria of their own that are worth working on separately.
The third is not checking what they say about you: sometimes the AIs repeat wrong or out-of-date information about your company without you knowing.
And the fourth is waiting for your sector to move. Right now there is little competition in GEO, so waiting means giving the advantage away.
Signs that you need an AI & GEO audit
These symptoms come up again and again in industrial SMEs. If you recognise several of them, this is your starting point.
Why us
Why get your AI & GEO audit from induSmart
Because positioning in AI search engines is one of our specialities: we know how the AIs choose who to cite and how to work your way into those answers.
And because we join assessment and delivery: we measure your visibility and, if you want, improve it with our AEO & GEO team, with our feet on the ground and no smoke.
We answer your questions
Frequently asked questions
What is GEO?
GEO (Generative Engine Optimization) is optimising so the AIs cite you, just as SEO optimises for Google.
It is the equivalent of SEO in the age of AI search engines.
Do people really search that way?
More and more. Many users ask ChatGPT or Perplexity before deciding, in B2B too.
Getting ahead now is a real advantage.
Which AIs do you analyse?
The main ones: ChatGPT, Gemini, Perplexity and Google's AI Overviews.
We test with the questions your client would ask.
How is it different from SEO?
SEO is about appearing in Google's results; GEO, in the AIs' answers. They are related but they are not the same.
We work on both in a coordinated way.
Will you carry out the improvements?
If you want, yes: the plan is applied from the AEO & GEO service.
Or we hand the assessment and the plan to your team.
Can I guarantee the AI will cite me?
Nobody can guarantee it, just as nobody guarantees first place on Google. But the odds can certainly be improved a great deal.
We work with judgement, with no magic promises.
What do the AIs say about my brand?
We check: sometimes there is wrong or out-of-date information that is worth correcting.
Managing that story is part of the job.
Is this any use in industry and B2B?
Yes, and there is still little competition, so there is plenty of room to stand out.
It is a good moment to get in.
How long does the audit take?
The initial assessment is a matter of days; improving visibility is long-haul work.
We give you results soon and a medium-term plan.
What do you need from me?
Your website, and knowing which product or service you want to check your visibility for.
With that we define the test questions.
How much does it cost?
The initial assessment comes with no commitment; the audit and the delivery are quoted according to scope.
It is an investment in a channel that is still opening up.
Why work with you?
Because GEO is one of our specialities and we join the assessment to our own delivery.
We measure whether they cite you and work to get them to.
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Does the AI recommend you, or your competitors?
Request your AI & GEO audit: we check whether the AIs cite you when people ask about what you offer and give you a plan to get them recommending you.
Request your AI & GEO audit
We will get back to you right away. No commitment.