{"id":2792,"date":"2026-08-21T11:29:20","date_gmt":"2026-08-21T09:29:20","guid":{"rendered":"https:\/\/indusmart.digital\/?page_id=2792"},"modified":"2026-10-19T14:58:27","modified_gmt":"2026-10-19T12:58:27","slug":"omar-sanchez","status":"publish","type":"page","link":"https:\/\/indusmart.digital\/fr\/blog\/auteurs\/omar-sanchez\/","title":{"rendered":"Omar S\u00e1nchez"},"content":{"rendered":"<div class=\"wp-block-group alignfull ind-pagehead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-crumb ind-contenidor wp-block-paragraph\"><a href=\"\/fr\/\">Accueil<\/a> \u203a <a href=\"\/fr\/blog\/\">Blog<\/a> \u203a <span>Auteurs<\/span> \u203a <span>Omar S\u00e1nchez<\/span><\/p><div class=\"wp-block-group ind-authorhero is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-big-av is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"\/wp-content\/uploads\/2026\/08\/Omar-Sanchez-600x600-1.webp\" alt=\"Omar S\u00e1nchez\" class=\"wp-image-576\" srcset=\"https:\/\/indusmart.digital\/wp-content\/uploads\/2026\/08\/Omar-Sanchez-600x600-1.webp 600w, https:\/\/indusmart.digital\/wp-content\/uploads\/2026\/08\/Omar-Sanchez-600x600-1-300x300.webp 300w, https:\/\/indusmart.digital\/wp-content\/uploads\/2026\/08\/Omar-Sanchez-600x600-1-150x150.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h1 class=\"ind-ph ind-u38 wp-block-heading\">Omar S\u00e1nchez<\/h1><p class=\"ind-lead ind-u37 wp-block-paragraph\">Sp\u00e9cialiste du paid media industriel chez induSmart. Il combine Google Ads et Meta Ads avec l'automatisation pour accompagner le client de la premi\u00e8re annonce jusqu'\u00e0 la signature, sur des cycles B2B longs.<\/p><p class=\"ind-metaline ind-contenidor wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/omar-sanchez-moreno-420964335\/\" class=\"ind-lk\" target=\"_blank\" rel=\"noopener\">in \u00b7 linkedin.com\/in\/omar-sanchez-moreno<\/a><span>\u00b7 Paid media &amp; acquisition<\/span><span>\u00b7 Barcelone<\/span><\/p><p class=\"ind-u29 ind-contenidor wp-block-paragraph\"><span class=\"ind-u35\">Membre de l'\u00e9quipe induSmart \u00b7 Auteur du blog<\/span><\/p><\/div><\/div><\/div><\/div>\n\n<section class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-grid2 ind-u33 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"ind-title ind-u34 wp-block-heading\">\u00c0 propos d'Omar<\/h2><p class=\"ind-lead ind-u30 wp-block-paragraph\">Omar S\u00e1nchez pilote l'acquisition payante d'induSmart. Sa sp\u00e9cialit\u00e9\u00a0: les campagnes qui fonctionnent en B2B industriel, o\u00f9 le cycle de vente est long et o\u00f9 la d\u00e9cision est prise par plusieurs personnes. Annonces sur Google et sur les r\u00e9seaux sociaux, coordonn\u00e9es avec le remarketing et l'automatisation pour ne pas perdre le lead en chemin.<\/p><p class=\"ind-lead ind-u30 wp-block-paragraph\">Mesurer en business, pas en clics\u00a0: leads qualifi\u00e9s, co\u00fbt par opportunit\u00e9 et retour r\u00e9el de chaque euro investi.<\/p><div class=\"wp-block-group ind-u32 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-eyebrow\">Domaines d'expertise<\/span><\/p><p class=\"ind-chips ind-u29 ind-contenidor wp-block-paragraph\"><span class=\"ind-chip\">Paid media B2B<\/span><span class=\"ind-chip\">Google Ads<\/span><span class=\"ind-chip\">Meta &amp; LinkedIn Ads<\/span><span class=\"ind-chip\">Remarketing<\/span><span class=\"ind-chip\">Acquisition industrielle<\/span><span class=\"ind-chip\">Mesure et ROI<\/span><\/p><\/div><\/div><div class=\"wp-block-group ind-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><b class=\"ind-u36\">En une phrase<\/b><\/p><ul class=\"ind-ulchk ind-u29 wp-block-list\"><li>Sp\u00e9cialiste du paid media industriel<\/li><li>Google + Meta Ads avec automatisation<\/li><li>De l'annonce \u00e0 la signature, sur des cycles longs<\/li><li>Remarketing pour le B2B<\/li><li>Mesurer en business, pas en clics<\/li><\/ul><\/div><\/div><h2 class=\"ind-title ind-u31 wp-block-heading\">Ses sujets<\/h2><div class=\"wp-block-group ind-tline is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Paid media B2B<\/b><span>Des campagnes payantes rentables dans les secteurs techniques et de niche.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Remarketing sur cycles longs<\/b><span>Garder la marque pr\u00e9sente pendant des mois sans saturer.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Acquisition coordonn\u00e9e<\/b><span>Google, r\u00e9seaux sociaux et automatisation qui travaillent ensemble.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Mesure r\u00e9elle<\/b><span>Co\u00fbt par lead, par opportunit\u00e9 et retour sur investissement, pas des indicateurs de vanit\u00e9.<\/span><\/p><\/div><h2 class=\"ind-title ind-u31 wp-block-heading\">Articles d'Omar<\/h2><div class=\"wp-block-group ind-grid3 ind-u12 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"ind-as-h4 wp-block-heading\">Remarketing B2B industriel pour cycles de vente longs<\/h3><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/remarketing-cycles-vente-longs-b2b\/\" aria-label=\"Remarketing B2B industriel pour cycles de vente longs\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">SEO YouTube pour les machines\u00a0: des vid\u00e9os qui vendent<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/seo-youtube-machines-lourdes\/\" aria-label=\"SEO YouTube pour les machines : des vid\u00e9os qui vendent\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Contenus<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Newsletters techniques B2B que les ing\u00e9nieurs lisent vraiment<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/newsletters-techniques\/\" aria-label=\"Newsletters techniques B2B que les ing\u00e9nieurs lisent vraiment\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Google Ads pour entreprises industrielles\u00a0: des niches rentables<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/dominer-les-niches-techniques-sur-google-ads\/\" aria-label=\"Google Ads pour entreprises industrielles : des niches rentables\"><\/a><\/p><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Accueil \u203a Blog \u203a Auteurs \u203a Omar S\u00e1nchez Omar S\u00e1nchez Sp\u00e9cialiste du paid media industriel chez induSmart. Il combine Google Ads et Meta Ads avec l'automatisation pour accompagner le client de la premi\u00e8re annonce jusqu'\u00e0 la signature, sur des cycles B2B longs. in \u00b7 linkedin.com\/in\/omar-sanchez-moreno\u00b7 Paid media &amp; acquisition\u00b7 Barcelone Membre de l'\u00e9quipe induSmart \u00b7 ... <a title=\"Omar S\u00e1nchez\" class=\"read-more\" href=\"https:\/\/indusmart.digital\/fr\/blog\/auteurs\/omar-sanchez\/\" aria-label=\"En savoir plus sur Omar S\u00e1nchez\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2733,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ind_cls":"page ind-pg-autor-omar","footnotes":""},"class_list":["post-2792","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/comments?post=2792"}],"version-history":[{"count":1,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2792\/revisions"}],"predecessor-version":[{"id":2932,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2792\/revisions\/2932"}],"up":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2733"}],"wp:attachment":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/media?parent=2792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}