{"id":2788,"date":"2026-08-21T11:29:17","date_gmt":"2026-08-21T09:29:17","guid":{"rendered":"https:\/\/indusmart.digital\/?page_id=2788"},"modified":"2026-10-19T14:58:10","modified_gmt":"2026-10-19T12:58:10","slug":"carles-batista","status":"publish","type":"page","link":"https:\/\/indusmart.digital\/fr\/blog\/auteurs\/carles-batista\/","title":{"rendered":"Carles Batista"},"content":{"rendered":"<div class=\"wp-block-group alignfull ind-pagehead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-crumb ind-contenidor wp-block-paragraph\"><a href=\"\/fr\/\">Accueil<\/a> \u203a <a href=\"\/fr\/blog\/\">Blog<\/a> \u203a <span>Auteurs<\/span> \u203a <span>Carles Batista<\/span><\/p><div class=\"wp-block-group ind-authorhero is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-big-av is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"\/wp-content\/uploads\/2026\/08\/Carles-Batista-600x600-1.webp\" alt=\"Carles Batista\" class=\"wp-image-569\" srcset=\"https:\/\/indusmart.digital\/wp-content\/uploads\/2026\/08\/Carles-Batista-600x600-1.webp 600w, https:\/\/indusmart.digital\/wp-content\/uploads\/2026\/08\/Carles-Batista-600x600-1-300x300.webp 300w, https:\/\/indusmart.digital\/wp-content\/uploads\/2026\/08\/Carles-Batista-600x600-1-150x150.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h1 class=\"ind-ph ind-u38 wp-block-heading\">Carles Batista<\/h1><p class=\"ind-lead ind-u37 wp-block-paragraph\">Journaliste tech et consultant SEO chez induSmart. Sp\u00e9cialis\u00e9 dans le r\u00e9f\u00e9rencement B2B et dans l'impact de l'intelligence artificielle sur la recherche, il allie rigueur journalistique et analyse de donn\u00e9es pour anticiper les \u00e9volutions de l'algorithme.<\/p><p class=\"ind-metaline ind-contenidor wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/carles-batista-riera-b709b390\/\" class=\"ind-lk\" target=\"_blank\" rel=\"noopener\">in \u00b7 linkedin.com\/in\/carles-batista-riera<\/a><span>\u00b7 SEO &amp; contenus B2B<\/span><span>\u00b7 Barcelone<\/span><\/p><p class=\"ind-u29 ind-contenidor wp-block-paragraph\"><span class=\"ind-u35\">Membre de l'\u00e9quipe induSmart \u00b7 Auteur du blog<\/span><\/p><\/div><\/div><\/div><\/div>\n\n<section class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-grid2 ind-u33 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"ind-title ind-u34 wp-block-heading\">\u00c0 propos de Carles<\/h2><p class=\"ind-lead ind-u30 wp-block-paragraph\">Carles Batista est journaliste tech et consultant SEO. Son travail porte sur la mani\u00e8re dont les entreprises industrielles et B2B gagnent en visibilit\u00e9 dans une recherche qui change \u00e0 toute vitesse\u00a0: du SEO classique de Google au r\u00e9f\u00e9rencement dans les moteurs de recherche IA (AEO et GEO).<\/p><p class=\"ind-lead ind-u30 wp-block-paragraph\">Son approche r\u00e9unit deux mondes\u00a0: la rigueur du journalisme \u2014 v\u00e9rifier, expliquer clairement, ne pas vendre du vent \u2014 et l'analyse de donn\u00e9es, pour comprendre ce qui fait r\u00e9ellement bouger l'algorithme et le traduire en acquisition de clients pour chaque secteur.<\/p><div class=\"wp-block-group ind-u32 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-eyebrow\">Domaines d'expertise<\/span><\/p><p class=\"ind-chips ind-u29 ind-contenidor wp-block-paragraph\"><span class=\"ind-chip\">SEO industriel &amp; B2B<\/span><span class=\"ind-chip\">AEO &amp; GEO<\/span><span class=\"ind-chip\">Recherche g\u00e9n\u00e9rative<\/span><span class=\"ind-chip\">Strat\u00e9gie de contenu<\/span><span class=\"ind-chip\">Analytics et donn\u00e9es<\/span><span class=\"ind-chip\">Acquisition B2B<\/span><\/p><\/div><\/div><div class=\"wp-block-group ind-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><b class=\"ind-u36\">En une phrase<\/b><\/p><ul class=\"ind-ulchk ind-u29 wp-block-list\"><li>Journaliste tech et consultant SEO<\/li><li>Sp\u00e9cialiste de l'impact de l'IA sur la recherche B2B<\/li><li>SEO technique, AEO &amp; GEO pour l'industrie<\/li><li>Strat\u00e9gie de contenu orient\u00e9e leads<\/li><li>Rigueur journalistique + analyse de donn\u00e9es<\/li><\/ul><\/div><\/div><h2 class=\"ind-title ind-u31 wp-block-heading\">Ses sujets<\/h2><div class=\"wp-block-group ind-tline is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>R\u00e9f\u00e9rencement &amp; recherche g\u00e9n\u00e9rative<\/b><span>SEO industriel, AEO\/GEO et comment appara\u00eetre dans les r\u00e9ponses des IA.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Strat\u00e9gie de contenu B2B<\/b><span>Des contenus qui g\u00e9n\u00e8rent de vrais leads, pas seulement du trafic de vanit\u00e9.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Acquisition et tunnel de vente<\/b><span>Lead generation, alignement marketing-ventes, outils d'IA.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Rep\u00e8res pour la direction<\/b><span>Comment d\u00e9cider en marketing industriel sans c\u00e9der aux effets de mode.<\/span><\/p><\/div><h2 class=\"ind-title ind-u31 wp-block-heading\">Articles de Carles<\/h2><div class=\"wp-block-group ind-grid3 ind-u12 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">IA &amp; automatisation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"ind-as-h4 wp-block-heading\">Les 10 meilleurs outils d'IA pour les entreprises industrielles en 2026<\/h3><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/meilleurs-outils-ia-enterprises-industrielles\/\" aria-label=\"Les 10 meilleurs outils d&apos;IA pour les entreprises industrielles en 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Aligner ventes et marketing B2B\u00a0: un framework en 90 jours<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/aligner-ventes-marketing-b2b\/\" aria-label=\"Aligner ventes et marketing B2B : un framework en 90 jours\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Contenus<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Strat\u00e9gie de contenu B2B qui g\u00e9n\u00e8re des leads<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/strategie-contenu-b2b-leads\/\" aria-label=\"Strat\u00e9gie de contenu B2B qui g\u00e9n\u00e8re des leads\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Marketing industriel\u00a0: d\u00e9finition et guide pratique pour dirigeants<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/guide-marketing-industriel\/\" aria-label=\"Marketing industriel : d\u00e9finition et guide pratique pour dirigeants\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Externaliser le marketing industriel\u00a0: 6 signes qui ne trompent pas<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/externaliser-marketing-industriel-signes\/\" aria-label=\"Externaliser le marketing industriel : 6 signes qui ne trompent pas\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">G\u00e9n\u00e9ration de leads B2B industriels\u00a0: 15 tactiques qui fonctionnent en 2026<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 11 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/generation-leads-b2b-industrie\/\" aria-label=\"G\u00e9n\u00e9ration de leads B2B industriels : 15 tactiques qui fonctionnent en 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Combien co\u00fbte une agence de marketing industriel en 2026<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/combien-coute-embauche-agence-marketing-industriel\/\" aria-label=\"Combien co\u00fbte une agence de marketing industriel en 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Marketing B2B et B2C\u00a0: les 9 diff\u00e9rences cl\u00e9s<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/differences-marketing-b2c-b2b\/\" aria-label=\"Marketing B2B et B2C : les 9 diff\u00e9rences cl\u00e9s\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Audit SEO pour entreprises industrielles\u00a0: la checklist compl\u00e8te<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/audit-seo-enterprises-industrielles\/\" aria-label=\"Audit SEO pour entreprises industrielles : la checklist compl\u00e8te\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">KPI du marketing industriel\u00a0: quoi mesurer et quoi ignorer<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/kpis-marketing-industriel\/\" aria-label=\"KPI du marketing industriel : quoi mesurer et quoi ignorer\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Site web industriel qui g\u00e9n\u00e8re des leads\u00a0: 5 cl\u00e9s<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/comment-transformer-site-industriel-machine-leads\/\" aria-label=\"Site web industriel qui g\u00e9n\u00e8re des leads : 5 cl\u00e9s\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">KPI marketing industriel\u00a0: les 7 m\u00e9triques qui comptent<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/indicateurs-marketing-industriel\/\" aria-label=\"KPI marketing industriel : les 7 m\u00e9triques qui comptent\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">6 canaux digitaux pour vendre des machines industrielles<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/canaux-digitaux-efficaces\/\" aria-label=\"6 canaux digitaux pour vendre des machines industrielles\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">E-E-A-T pour auteurs techniques\u00a0: des ing\u00e9nieurs qui font autorit\u00e9<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/eeat-auteurs-techniques\/\" aria-label=\"E-E-A-T pour auteurs techniques : des ing\u00e9nieurs qui font autorit\u00e9\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Produits discontinu\u00e9s et SEO\u00a0: ne supprimez pas la fiche<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/seo-produits-discontinues\/\" aria-label=\"Produits discontinu\u00e9s et SEO : ne supprimez pas la fiche\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Sitemaps XML segment\u00e9s\u00a0: priorisez ce que Google explore<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/sitemaps-xml-segmentes\/\" aria-label=\"Sitemaps XML segment\u00e9s : priorisez ce que Google explore\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Cannibalisation SEO dans les catalogues techniques\u00a0: comment l'\u00e9viter<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/cannibalisation-mots-cles-techniques\/\" aria-label=\"Cannibalisation SEO dans les catalogues techniques : comment l&apos;\u00e9viter\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Agence de marketing ou \u00e9quipe interne\u00a0: que choisir\u00a0?<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/agence-marketing-industriel-vs-equipe-interne\/\" aria-label=\"Agence de marketing ou \u00e9quipe interne : que choisir ?\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Recherche g\u00e9n\u00e9rative<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Navigateurs agentiques\u00a0: comment pr\u00e9parer votre site industriel<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/navigateurs-agentiques-industrie\/\" aria-label=\"Navigateurs agentiques : comment pr\u00e9parer votre site industriel\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">SEO s\u00e9mantique industriel\u00a0: gagner la position z\u00e9ro avec des tableaux<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/seo-semantique-industriel\/\" aria-label=\"SEO s\u00e9mantique industriel : gagner la position z\u00e9ro avec des tableaux\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Core Web Vitals sur un site industriel\u00a0: comment les optimiser<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/optimiser-core-web-vitals\/\" aria-label=\"Core Web Vitals sur un site industriel : comment les optimiser\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Navigation \u00e0 facettes et crawl budget\u00a0: le guide SEO<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/navigation-par-facettes\/\" aria-label=\"Navigation \u00e0 facettes et crawl budget : le guide SEO\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">SEO international et hreflang pour sites multilingues<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/seo-international-hreflang\/\" aria-label=\"SEO international et hreflang pour sites multilingues\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">SEO industriel 2026\u00a0: guide pour r\u00e9f\u00e9rencer votre entreprise<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/seo-industriel-guide\/\" aria-label=\"SEO industriel 2026 : guide pour r\u00e9f\u00e9rencer votre entreprise\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Recherche g\u00e9n\u00e9rative<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Comment appara\u00eetre dans les AI Overviews de Google<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/comment-apparaitre-dans-les-ai-overviews-de-google\/\" aria-label=\"Comment appara\u00eetre dans les AI Overviews de Google\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Contenus<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Tunnel de vente B2B industriel\u00a0: un contenu par \u00e9tape<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/lentonnoir-du-contenu-b2b\/\" aria-label=\"Tunnel de vente B2B industriel : un contenu par \u00e9tape\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Migration web sans perdre le SEO\u00a0: guide pour entreprises<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/migration-de-site-web-sans-perte-de-trafic\/\" aria-label=\"Migration web sans perdre le SEO : guide pour entreprises\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Netlinking B2B\u00a0: des liens d'autorit\u00e9 gr\u00e2ce \u00e0 vos fournisseurs<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/linkbuilding-avec-fournisseurs\/\" aria-label=\"Netlinking B2B : des liens d&apos;autorit\u00e9 gr\u00e2ce \u00e0 vos fournisseurs\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">SEO pour salons professionnels\u00a0: rentabilisez votre stand avant le salon<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/seo-pour-foires-et-salons\/\" aria-label=\"SEO pour salons professionnels : rentabilisez votre stand avant le salon\"><\/a><\/p><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Accueil \u203a Blog \u203a Auteurs \u203a Carles Batista Carles Batista Journaliste tech et consultant SEO chez induSmart. Sp\u00e9cialis\u00e9 dans le r\u00e9f\u00e9rencement B2B et dans l'impact de l'intelligence artificielle sur la recherche, il allie rigueur journalistique et analyse de donn\u00e9es pour anticiper les \u00e9volutions de l'algorithme. in \u00b7 linkedin.com\/in\/carles-batista-riera\u00b7 SEO &amp; contenus B2B\u00b7 Barcelone Membre de ... <a title=\"Carles Batista\" class=\"read-more\" href=\"https:\/\/indusmart.digital\/fr\/blog\/auteurs\/carles-batista\/\" aria-label=\"En savoir plus sur Carles Batista\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2733,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ind_cls":"page ind-pg-autor-carles","footnotes":""},"class_list":["post-2788","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/comments?post=2788"}],"version-history":[{"count":1,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2788\/revisions"}],"predecessor-version":[{"id":2928,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2788\/revisions\/2928"}],"up":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2733"}],"wp:attachment":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/media?parent=2788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}