{"id":2718,"date":"2026-08-21T11:26:59","date_gmt":"2026-08-21T09:26:59","guid":{"rendered":"https:\/\/indusmart.digital\/?page_id=2718"},"modified":"2026-10-19T14:57:14","modified_gmt":"2026-10-19T12:57:14","slug":"guides","status":"publish","type":"page","link":"https:\/\/indusmart.digital\/fr\/guides\/","title":{"rendered":"Guides"},"content":{"rendered":"<div class=\"wp-block-group alignfull ind-pagehead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-eyebrow\">Ressources<\/span><\/p><h1 class=\"ind-ph wp-block-heading\">Livres blancs et guides pratiques pour <span class=\"ind-hl\">l'industrie et le B2B<\/span><\/h1><p class=\"ind-lead wp-block-paragraph\">Des livres blancs de marketing digital et des guides complets et actionnables, r\u00e9dig\u00e9s par nos sp\u00e9cialistes\u00a0: marketing, r\u00e9f\u00e9rencement, IA, automatisation et technologie. Clairs, et pens\u00e9s pour vous aider \u00e0 d\u00e9cider.<\/p><\/div><\/div>\n\n<section class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-grid3 ind-u09 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strat\u00e9gie<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"ind-as-h4 wp-block-heading\">Marketing industriel\u00a0: d\u00e9finition et guide pratique pour dirigeants<\/h2><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 9 min<\/small><\/p><\/div><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"\/wp-content\/uploads\/2026\/08\/blog-marketing-industrial-guia.pdf\" class=\"ind-pdf-dl ind-icona-abans ind-icona-download\"> T\u00e9l\u00e9charger le guide en PDF<\/a><\/p><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/guide-marketing-industriel\/\" aria-label=\"Marketing industriel : d\u00e9finition et guide pratique pour dirigeants\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positionnement<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"ind-as-h4 wp-block-heading\">Guide du SEO industriel 2026\u00a0: comment r\u00e9f\u00e9rencer votre entreprise<\/h3><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 11 min<\/small><\/p><\/div><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"\/wp-content\/uploads\/2026\/08\/blog-guia-seo-industrial.pdf\" class=\"ind-pdf-dl ind-icona-abans ind-icona-download\"> T\u00e9l\u00e9charger le guide en PDF<\/a><\/p><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/seo-industriel-guide\/\" aria-label=\"Guide du SEO industriel 2026 : comment r\u00e9f\u00e9rencer votre entreprise\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">G\u00e9n\u00e9ration de leads B2B en industrie\u00a0: 15 tactiques<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 11 min<\/small><\/p><\/div><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"\/wp-content\/uploads\/2026\/08\/blog-lead-generation.pdf\" class=\"ind-pdf-dl ind-icona-abans ind-icona-download\"> T\u00e9l\u00e9charger le guide en PDF<\/a><\/p><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/generation-leads-b2b-industrie\/\" aria-label=\"G\u00e9n\u00e9ration de leads B2B en industrie : 15 tactiques\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">IA &amp; automatisation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">De l'Excel au logiciel sur mesure\u00a0: comment franchir le pas<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">SH<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Sergi \u00b7 9 min<\/small><\/p><\/div><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"\/wp-content\/uploads\/2026\/08\/blog-del-excel-al-software.pdf\" class=\"ind-pdf-dl ind-icona-abans ind-icona-download\"> T\u00e9l\u00e9charger le guide en PDF<\/a><\/p><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/excel-vers-logiciel-sur-mesure\/\" aria-label=\"De l&apos;Excel au logiciel sur mesure : comment franchir le pas\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">IA &amp; automatisation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Votre ERP est devenu trop juste\u00a0? Signaux et solutions<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">AC<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Albert \u00b7 9 min<\/small><\/p><\/div><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"\/wp-content\/uploads\/2026\/08\/blog-erp-pequeno.pdf\" class=\"ind-pdf-dl ind-icona-abans ind-icona-download\"> T\u00e9l\u00e9charger le guide en PDF<\/a><\/p><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/fr\/blog\/erp-trop-juste-signaux-solutions\/\" aria-label=\"Votre ERP est devenu trop juste ? Signaux et solutions\"><\/a><\/p><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Ressources Livres blancs et guides pratiques pour l'industrie et le B2B Des livres blancs de marketing digital et des guides complets et actionnables, r\u00e9dig\u00e9s par nos sp\u00e9cialistes\u00a0: marketing, r\u00e9f\u00e9rencement, IA, automatisation et technologie. Clairs, et pens\u00e9s pour vous aider \u00e0 d\u00e9cider. Strat\u00e9gie Marketing industriel\u00a0: d\u00e9finition et guide pratique pour dirigeants CB Carles \u00b7 9 min ... <a title=\"Guides\" class=\"read-more\" href=\"https:\/\/indusmart.digital\/fr\/guides\/\" aria-label=\"En savoir plus sur Guides\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ind_cls":"page ind-pg-guias","footnotes":""},"class_list":["post-2718","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/comments?post=2718"}],"version-history":[{"count":1,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2718\/revisions"}],"predecessor-version":[{"id":2858,"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/pages\/2718\/revisions\/2858"}],"wp:attachment":[{"href":"https:\/\/indusmart.digital\/fr\/wp-json\/wp\/v2\/media?parent=2718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}