{"id":1582,"date":"2026-08-21T12:39:56","date_gmt":"2026-08-21T10:39:56","guid":{"rendered":"https:\/\/indusmart.digital\/?p=1582"},"modified":"2026-10-19T11:56:34","modified_gmt":"2026-10-19T09:56:34","slug":"set-up-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/indusmart.digital\/en\/blog\/set-up-b2b-ecommerce\/","title":{"rendered":"How to build an industrial B2B ecommerce that really sells"},"content":{"rendered":"<div class=\"wp-block-group alignfull ind-pagehead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-crumb ind-contenidor wp-block-paragraph\"><a href=\"\/en\/\">Home<\/a> \u203a <a href=\"\/en\/blog\/\">Blog<\/a> \u203a <a href=\"\/en\/blog\/topics\/ai-applied-to-industry\/\">AI &amp; automation<\/a><\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-eyebrow\">AI &amp; automation<\/span><\/p><h1 class=\"ind-ph wp-block-heading\">B2B e-commerce strategy: how to build an industrial store that <span class=\"ind-hl\">really sells<\/span><\/h1><p class=\"ind-metaline ind-contenidor wp-block-paragraph\"><span><span class=\"ind-av\">CM<\/span> By <b>Cesc Marsal<\/b><\/span><span>\u00b7 Mar 8, 2026<\/span><span>\u00b7 9 min read<\/span><span>\u00b7 Updated 2026<\/span><\/p><\/div><\/div>\n\n<section class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap ind-artwrap is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-prose is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-answer is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-lab ind-icona-abans ind-icona-pin ind-contenidor wp-block-paragraph\"> Quick summary<\/p><p class=\"wp-block-paragraph\">Industrial B2B e-commerce <b>isn't Shopify with photos of technical products<\/b>. It has its own rules (MOQs, tiered pricing, net-30\/60\/90 payment terms, buying committees), and not knowing them is the main reason <b>70% of these projects fail within the first 18 months<\/b>. Here's the B2B e-commerce strategy that really moves the needle: the myths that sink projects, the non-negotiable technical stack (platform, catalog, integrations), and a realistic 6-month roadmap to get started without crashing.<\/p><\/div><p class=\"wp-block-paragraph\">For years, I've watched industrial companies dive into building their e-commerce site with the same logic they'd use to sell T-shirts online: pick a popular platform, upload photos, set a price, and wait for sales. <strong>Spoiler: it doesn't work.<\/strong> Industrial B2B e-commerce plays by different rules, and going into the project without knowing them is the difference between a tool that sells on its own and a glorified PDF catalog. Let's get to what matters, with no theoretical fluff.<\/p><h2 class=\"wp-block-heading\" id=\"a1\">Why B2B e-commerce isn't Shopify for technical products<\/h2><p class=\"wp-block-paragraph\">Today's industrial buyer researches online and only picks up the phone after <strong>70% of the process<\/strong> is already decided. If you're not present during that research phase, they won't even call you. But being present doesn't mean \u201chaving a pretty website\u201d: it means building a platform that can handle the real complexity of an industrial sale. That complexity isn't optional, and underestimating it is the first mistake in almost every failed project we see.<\/p><h3 class=\"wp-block-heading\" id=\"a1a\">The 5 myths that sink projects<\/h3><p class=\"wp-block-paragraph\">There are five beliefs we hear over and over in kickoff meetings, and every one of them is false. If you go into the project with any of them in mind, you're headed for a crash:<\/p><ul class=\"wp-block-list\"><li><b>\u201cMy customers would never buy online; they'd rather call their sales rep.\u201d<\/b> False. They research online and reach out when they've almost made up their minds.<\/li><li><b>\u201cUploading my PDF catalog is all I need.\u201d<\/b> A PDF isn't e-commerce; it's a digital storefront with no muscle behind it.<\/li><li><b>\u201cI can get by with standard Shopify.\u201d<\/b> Shopify is outstanding for B2C, but it lacks critical B2B features unless you invest in heavy custom development.<\/li><li><b>\u201cI can't show prices because my competitors will see them.\u201d<\/b> They already know them. Hiding prices only costs you leads who were ready to buy.<\/li><li><b>\u201cOur sales reps will lose their jobs.\u201d<\/b> Just the opposite: they go from taking orders to selling complex solutions. Their role grows; it doesn't disappear.<\/li><\/ul><h3 class=\"wp-block-heading\" id=\"a1b\">Critical differences between B2C and industrial B2B<\/h3><p class=\"wp-block-paragraph\">A B2C e-commerce site sells one product to one person, in a set quantity, at a fixed price. Simple. Industrial B2B e-commerce is a different world: it sells technical SKUs to companies, with <strong>minimum order quantities (MOQs)<\/strong>, <strong>volume-based tiered pricing<\/strong>, <strong>net-30, net-60, or net-90 payment terms<\/strong>, and lead times that vary depending on stock or make-to-order production.<\/p><p class=\"wp-block-paragraph\">If your platform doesn't handle this natively, the usual happens: your sales team ends up pulling orders out of the e-commerce site and re-entering them by hand into the ERP. You'll have invested thousands of euros in a tool that automates lead generation but not closing. In other words, a job half done.<\/p><h3 class=\"wp-block-heading\" id=\"a1c\">Your B2B customers buy by committee: the buying cycle that changes everything<\/h3><p class=\"wp-block-paragraph\">Industrial buyers don't decide alone. Behind every significant order, there's a buying committee of <strong>at least three people<\/strong>: the engineer who validates the specs, the purchasing manager who negotiates terms, and the CFO or general manager who signs off on the spend. Each one needs something different:<\/p><ul class=\"wp-block-list\"><li>The <b>engineer<\/b> wants downloadable spec sheets with standards and certifications.<\/li><li>The <b>purchasing manager<\/b> needs comparisons and tiered pricing.<\/li><li>The <b>CFO<\/b> asks for formal quotes with clear payment terms.<\/li><\/ul><p class=\"wp-block-paragraph\">If your e-commerce site only offers \u201cadd to cart and check out,\u201d you're shutting out <strong>80% of your market<\/strong>. You're not designing to sell: you're designing so every member of the buying committee finds what they need.<\/p><h2 class=\"wp-block-heading\" id=\"a2\">The non-negotiable technical stack<\/h2><p class=\"wp-block-paragraph\">After auditing more than a hundred industrial e-commerce projects, there's one thing we can say with a fair degree of certainty: almost all of the ones that fail do so because they underestimated one of these three pillars. Together they're the minimum viable stack for an e-commerce site that actually generates sales, not just visits. There are no cheap shortcuts, no matter how many people try to sell you one.<\/p><div class=\"wp-block-group ind-threecol is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-stepblock is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-t ind-contenidor wp-block-paragraph\">01<\/p><h3 class=\"ind-as-h4 wp-block-heading\">Platform<\/h3><p class=\"wp-block-paragraph\">The most expensive decision and the hardest to reverse. Switching two years in costs twice as much as getting it right the first time.<\/p><\/div><div class=\"wp-block-group ind-stepblock is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-t ind-contenidor wp-block-paragraph\">02<\/p><h4 class=\"wp-block-heading\">Technical catalog<\/h4><p class=\"wp-block-paragraph\">The heart of your e-commerce site. If it's poorly structured, everything else fails, no matter what.<\/p><\/div><div class=\"wp-block-group ind-stepblock is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-t ind-contenidor wp-block-paragraph\">03<\/p><h4 class=\"wp-block-heading\">Integrations<\/h4><p class=\"wp-block-paragraph\">Where 90% of projects fall apart. Your ERP, CRM, and inventory have to talk to each other.<\/p><\/div><\/div><h3 class=\"wp-block-heading\" id=\"a2a\">Platform: the four realistic options<\/h3><p class=\"wp-block-paragraph\">Choosing a platform is the most expensive decision you'll make, and the hardest to undo if you get it wrong. For industrial companies, there are four realistic paths, each suited to a different type of project:<\/p><figure class=\"wp-block-table ind-cmp\"><table><tbody><tr><th>Option<\/th><th>Best for<\/th><\/tr><tr><td><b>Shopify Plus<\/b><\/td><td>Fast deployment; high pricing.<\/td><\/tr><tr><td><b>BigCommerce B2B<\/b><\/td><td>The best value for getting started.<\/td><\/tr><tr><td><b>Magento Commerce<\/b><\/td><td>Maximum customization at a high cost.<\/td><\/tr><tr><td><b>Headless<\/b> (commercetools, Saleor)<\/td><td>High volumes and multi-brand setups.<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"wp-block-paragraph\">There's no one-size-fits-all answer: it depends on your catalog, your integrations, and where you want to be in three years. What matters is choosing based on sound judgment, not trends.<\/p><h3 class=\"wp-block-heading\" id=\"a2b\">Technical catalog: PIM, product sheets, and configurators<\/h3><p class=\"wp-block-paragraph\">Your catalog is the heart of your e-commerce site. You need a <strong>PIM (product information management)<\/strong> system that centralizes specs, standards, certifications, CAD drawings, and documentation for every SKU. Without a PIM, every catalog change is a manual nightmare, and data falls out of sync between your website, ERP, and sales catalogs.<\/p><p class=\"wp-block-paragraph\">For configurable products (valves with multiple options, custom panels, modular equipment), an <strong>online configurator<\/strong> is what separates the companies closing sales 24\/7 from the ones losing leads whenever the sales rep is out. We're talking about a <strong>typical ROI of 200\u2013400% in the first year<\/strong>.<\/p><h3 class=\"wp-block-heading\" id=\"a2c\">Integrations: where cheap projects fall apart<\/h3><p class=\"wp-block-paragraph\">This is where <strong>90% of projects<\/strong> fall apart. Your e-commerce site needs to talk in real time with:<\/p><ul class=\"wp-block-list\"><li>The <b>ERP<\/b> (SAP, Sage, Microsoft Dynamics) to show real-time inventory.<\/li><li>The <b>CRM<\/b> (HubSpot, Salesforce, Zoho) to route leads and opportunities to your sales reps.<\/li><li>The <b>pricing engine<\/b> to apply customer-specific price lists.<\/li><li><b>B2B payment gateways<\/b> that support net-60 invoicing, bank transfers, and promissory notes.<\/li><\/ul><p class=\"wp-block-paragraph\">A poorly built or missing integration is exactly the difference between an e-commerce site that sells on its own and a glorified online PDF. It's where cheap projects fall apart and where serious ones prove their worth.<\/p><h2 class=\"wp-block-heading\" id=\"a3\">How to get the project off the ground without crashing and burning<\/h2><p class=\"wp-block-paragraph\">You're convinced you need a serious B2B e-commerce site. Good. But if you tackle it without a clear plan, you'll most likely end up in one of two common scenarios: spending \u20ac80,000 on something nobody uses, or stalling halfway and giving up after 8 months. This is the roadmap we use to get it across the finish line.<\/p><h3 class=\"wp-block-heading\" id=\"a3a\">Your B2B e-commerce strategy: a roadmap for the first 6 months<\/h3><p class=\"wp-block-paragraph\">A serious project needs <strong>six months to get off the ground properly<\/strong>. If someone says they can do it in two, be wary:<\/p><ul class=\"wp-block-list\"><li><b>Months 1\u20132.<\/b> Strategic assessment, defining the priority catalog, choosing the platform, mapping integrations, and designing the data architecture. It feels slow, but it saves you months of rework.<\/li><li><b>Months 3\u20134.<\/b> PIM development, catalog migration, ERP and CRM integration, UX\/UI design focused on technical users, and setup of price lists and discounts.<\/li><li><b>Month 5.<\/b> Internal testing with the sales team, user training, payment gateways, technical SEO, and onboarding of the first pilot customers.<\/li><li><b>Month 6.<\/b> Phased rollout to existing customers, first online orders, adjustments based on real feedback, and launch of acquisition campaigns.<\/li><\/ul><p class=\"wp-block-paragraph\">Skipping any of these phases is simply a recipe for failure.<\/p><div class=\"wp-block-group ind-takeaways is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">What you take away from this article<\/h4><ul class=\"wp-block-list\"><li>Industrial B2B e-commerce plays by its own rules: MOQs, tiered pricing, deferred payment, and buying committees.<\/li><li>70% of these projects fail within 18 months, almost always because they underestimate the technical complexity.<\/li><li>The minimum viable stack has three pillars: the right platform, a PIM-driven catalog, and real integrations.<\/li><li>Integrations (ERP, CRM, pricing, payments) are where 90% of projects fall apart.<\/li><li>A serious project needs six well-planned months; rush timelines are a red flag.<\/li><\/ul><\/div><h2 class=\"wp-block-heading\" id=\"a4\">Frequently asked questions<\/h2><div class=\"wp-block-group ind-faq is-layout-flow wp-block-group-is-layout-flow\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" open><summary>How much does it cost to build an industrial B2B e-commerce site?<\/summary><p class=\"wp-block-paragraph\">For mid-sized industrial companies, a functional, well-built one ranges from <b>\u20ac5,000 to \u20ac15,000 in upfront investment<\/b>, depending on the catalog, integrations, and customization. Add monthly maintenance of \u20ac1,500\u20133,500 and platform licenses of \u20ac2,000 to \u20ac8,000 a year. It sounds like a lot, but winning back a single repeat customer per year pays for the entire investment.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How long does it take to launch?<\/summary><p class=\"wp-block-paragraph\">Between 4 and 9 months for a serious project. If someone promises you 6 weeks, they're selling you standard Shopify with a fresh coat of paint, not real B2B e-commerce. Launching too early and getting it wrong costs more than taking longer and doing it right: first impressions with your industrial customers are hard to undo.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Do I have to show prices publicly?<\/summary><p class=\"wp-block-paragraph\">It depends on your strategy. The sensible approach: show public prices on commodity products and keep premium or strategic items behind a login for registered customers. The worst option is having no prices anywhere: you lose 60% of the leads who wanted to buy but don't want to pick up the phone.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can I sell only to registered customers?<\/summary><p class=\"wp-block-paragraph\">Yes, and it's often the right call. A closed catalog with customer-specific price lists works very well for manufacturers that sell through distributors or have agreements they don't want to make public. Just keep your product pages crawlable for SEO even if prices sit behind a login; if you close your catalog to Google, you lose all your organic traffic.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Do I have to get rid of my traditional PDF catalog?<\/summary><p class=\"wp-block-paragraph\">Not at all. PDFs are still useful for trade shows, presentations, and traditional buyers. But your e-commerce site should be your single source of truth: the PDF is generated automatically from it, not the other way around. That ensures consistency and eliminates hours of manual work every time you update a product.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How do I handle B2B payments?<\/summary><p class=\"wp-block-paragraph\">Serious platforms let you set terms per customer. The usual approach: new customers prepay their first orders, and once they reach a certain volume or tenure, you enable net-30 or net-60 invoicing. There are also solutions that take on the risk of non-payment, with fees of 1.5% to 4% that are usually more than offset by higher conversion rates.<\/p><\/details><\/div><div class=\"wp-block-group ind-authorbox is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor wp-block-paragraph\"><b>Cesc Marsal<\/b><small>The architect behind the code at induSmart. Passionate about building robust, scalable digital infrastructure that turns each company's needs into precise technology solutions.<\/small><a href=\"\/en\/blog\/authors\/cesc-marsal\/\" class=\"ind-lk\">See the author&#x27;s profile \u2192<\/a><\/p><\/div><p class=\"ind-u11 ind-contenidor wp-block-paragraph\"><a href=\"\/en\/free-audit\/\" class=\"ind-btn ind-btn-primary\">Request your free assessment \u2192<\/a><a href=\"\/en\/work-better\/\" class=\"ind-btn ind-btn-ghost\">See how we work<\/a><\/p><h2 id=\"a5\" class=\"ind-u16 wp-block-heading\">Related articles<\/h2><div class=\"wp-block-group ind-grid3 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"ind-as-h4 wp-block-heading\">Industrial B2B lead generation: 15 tactics that work in 2026<\/h3><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/\" aria-label=\"Industrial B2B lead generation: 15 tactics that work in 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">SEO for discontinued products: how to keep traffic from obsolete SKUs<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Cesc<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/\" aria-label=\"SEO for discontinued products: how to keep traffic from obsolete SKUs\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Content<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">The B2B content funnel: architecture for closing complex sales<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/\" aria-label=\"The B2B content funnel: architecture for closing complex sales\"><\/a><\/p><\/div><\/div><\/div><aside class=\"wp-block-group ind-aside is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-toc is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-toc-h ind-contenidor wp-block-paragraph\">Content<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"#a1\">It&#x27;s not Shopify for technical products<\/a><\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"#a2\">The non-negotiable stack<\/a><\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"#a3\">6-month roadmap<\/a><\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"#a4\">FAQ<\/a><\/p><\/div><div class=\"wp-block-group ind-authorbox ind-u17 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor wp-block-paragraph\"><b>Cesc Marsal<\/b><small>Software and B2B e-commerce architect<\/small><\/p><\/div><div class=\"wp-block-group ind-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><b class=\"ind-u10\">Is your e-commerce site selling or just sitting there?<\/b><\/p><p class=\"ind-u13 wp-block-paragraph\">We'll tell you which stack fits your business and what return to expect, no obligation.<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><a href=\"\/en\/free-audit\/\" class=\"ind-btn ind-btn-accent ind-btn-sm ind-u14\">Free assessment<\/a><\/p><\/div><\/aside><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Home \u203a Blog \u203a AI &amp; automation AI &amp; automation B2B e-commerce strategy: how to build an industrial store that really sells CM By Cesc Marsal\u00b7 Mar 8, 2026\u00b7 9 min read\u00b7 Updated 2026 Quick summary Industrial B2B e-commerce isn't Shopify with photos of technical products. It has its own rules (MOQs, tiered pricing, net-30\/60\/90 ... <a title=\"How to build an industrial B2B ecommerce that really sells\" class=\"read-more\" href=\"https:\/\/indusmart.digital\/en\/blog\/set-up-b2b-ecommerce\/\" aria-label=\"Read more about How to build an industrial B2B ecommerce that really sells\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ind_cls":"page ind-pg-blog-ecommerce-b2b","footnotes":""},"categories":[61],"tags":[],"class_list":["post-1582","post","type-post","status-publish","format-standard","hentry","category-ai-applied-to-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/posts\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":5,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/posts\/1582\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/posts\/1582\/revisions\/2559"}],"wp:attachment":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/media?parent=1582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/categories?post=1582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/tags?post=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}