{"id":1744,"date":"2026-08-21T11:29:27","date_gmt":"2026-08-21T09:29:27","guid":{"rendered":"https:\/\/indusmart.digital\/?page_id=1744"},"modified":"2026-10-19T12:03:04","modified_gmt":"2026-10-19T10:03:04","slug":"sergi-herrero","status":"publish","type":"page","link":"https:\/\/indusmart.digital\/en\/blog\/authors\/sergi-herrero\/","title":{"rendered":"Sergi Herrero L\u00f3pez"},"content":{"rendered":"<div class=\"wp-block-group alignfull ind-pagehead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-crumb ind-contenidor wp-block-paragraph\"><a href=\"\/en\/\">Home<\/a> \u203a <a href=\"\/en\/blog\/\">Blog<\/a> \u203a <span>Authors<\/span> \u203a <span>Sergi Herrero L\u00f3pez<\/span><\/p><div class=\"wp-block-group ind-authorhero is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-big-av ind-contenidor wp-block-paragraph\">SH<\/p><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h1 class=\"ind-ph ind-u38 wp-block-heading\">Sergi Herrero L\u00f3pez<\/h1><p class=\"ind-lead ind-u37 wp-block-paragraph\">Founder of SoyAs\u00ed and head of development. A specialist in custom software and business IT, he turns business needs into applications that actually work.<\/p><p class=\"ind-metaline ind-contenidor wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sergi-herrero-soyasi\/\" class=\"ind-lk\" target=\"_blank\" rel=\"noopener\">in \u00b7 linkedin.com\/in\/sergi-herrero-soyasi<\/a><span>\u00b7 Development &amp; IT<\/span><\/p><p class=\"ind-u29 ind-contenidor wp-block-paragraph\"><span class=\"ind-u35\">Author on the induSmart blog<\/span><\/p><\/div><\/div><\/div><\/div>\n\n<section class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-grid2 ind-u33 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"ind-title ind-u34 wp-block-heading\">About Sergi<\/h2><p class=\"ind-lead ind-u30 wp-block-paragraph\">Sergi Herrero leads custom software development projects for businesses. He turns business processes and challenges into applications that are useful, robust, and easy to use.<\/p><p class=\"ind-lead ind-u30 wp-block-paragraph\">His approach is pragmatic: the best technology is the one that solves a real problem and that your team uses every day. No more, no less than what's needed.<\/p><div class=\"wp-block-group ind-u32 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-eyebrow\">Areas of expertise<\/span><\/p><p class=\"ind-chips ind-u29 ind-contenidor wp-block-paragraph\"><span class=\"ind-chip\">Custom development<\/span><span class=\"ind-chip\">Business management software<\/span><span class=\"ind-chip\">Custom applications<\/span><span class=\"ind-chip\">Business IT<\/span><span class=\"ind-chip\">Integrations<\/span><span class=\"ind-chip\">Digital product<\/span><\/p><\/div><\/div><div class=\"wp-block-group ind-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><b class=\"ind-u36\">In one sentence<\/b><\/p><ul class=\"ind-ulchk ind-u29 wp-block-list\"><li>Custom development<\/li><li>Business management software<\/li><li>Custom applications<\/li><li>Business IT<\/li><li>Integrations<\/li><\/ul><\/div><\/div><h2 class=\"ind-title ind-u31 wp-block-heading\">What they write about<\/h2><div class=\"wp-block-group ind-tline is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Custom software<\/b><span>When to build custom instead of buying off the shelf.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>Internal applications<\/b><span>Tools that take manual work off your team's plate.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>IT with sound judgment<\/b><span>Useful technology, no over-engineering.<\/span><\/p><p class=\"ind-it ind-contenidor wp-block-paragraph\"><b>From process to app<\/b><span>Turning a business need into software.<\/span><\/p><\/div><h2 class=\"ind-title ind-u31 wp-block-heading\">Articles by Sergi<\/h2><div class=\"wp-block-group ind-grid3 ind-u12 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"ind-as-h4 wp-block-heading\">5 signs your off-the-shelf software has been outgrown<\/h3><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">SH<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Sergi \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/signs-outgrown-standard-software\/\" aria-label=\"5 signs your off-the-shelf software has been outgrown\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">From Excel to custom software: making the jump without drama<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">SH<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Sergi \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/excel-to-custom-software\/\" aria-label=\"From Excel to custom software: making the jump without drama\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Custom software in industry: when to build it<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">SH<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Sergi \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/custom-software-for-industry\/\" aria-label=\"Custom software in industry: when to build it\"><\/a><\/p><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Home \u203a Blog \u203a Authors \u203a Sergi Herrero L\u00f3pez SH Sergi Herrero L\u00f3pez Founder of SoyAs\u00ed and head of development. A specialist in custom software and business IT, he turns business needs into applications that actually work. in \u00b7 linkedin.com\/in\/sergi-herrero-soyasi\u00b7 Development &amp; IT Author on the induSmart blog About Sergi Sergi Herrero leads custom software ... <a title=\"Sergi Herrero L\u00f3pez\" class=\"read-more\" href=\"https:\/\/indusmart.digital\/en\/blog\/authors\/sergi-herrero\/\" aria-label=\"Read more about Sergi Herrero L\u00f3pez\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1684,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ind_cls":"page ind-pg-autor-sergi","footnotes":""},"class_list":["post-1744","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages\/1744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":4,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages\/1744\/revisions"}],"predecessor-version":[{"id":2664,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages\/1744\/revisions\/2664"}],"up":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages\/1684"}],"wp:attachment":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/media?parent=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}