{"id":1570,"date":"2026-08-21T11:23:44","date_gmt":"2026-08-21T09:23:44","guid":{"rendered":"https:\/\/indusmart.digital\/?page_id=1570"},"modified":"2026-10-19T11:55:52","modified_gmt":"2026-10-19T09:55:52","slug":"blog","status":"publish","type":"page","link":"https:\/\/indusmart.digital\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"wp-block-group alignfull ind-pagehead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-eyebrow\">Blog<\/span><\/p><h1 class=\"ind-ph wp-block-heading\">B2B marketing blog: business vision, <span class=\"ind-hl\">not just technology<\/span><\/h1><p class=\"ind-lead wp-block-paragraph\">Our industrial B2B marketing blog: insights from our specialists on business, SEO, AI, and automation, written by multiple authors to build authority.<\/p><\/div><\/div>\n\n<section class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-wrap is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-filterbar is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-flabel\">Category:<\/span><\/p><p id=\"cat-filter\" class=\"ind-catbar ind-contenidor wp-block-paragraph\"><span class=\"ind-chip is-on ind-tria-cat-all\">All<\/span><span class=\"ind-chip ind-tria-cat-vision\">Business vision<\/span><span class=\"ind-chip ind-tria-cat-posicionament\">SEO &amp; GEO<\/span><span class=\"ind-chip ind-tria-cat-automatitzacio\">AI &amp; automation<\/span><span class=\"ind-chip ind-tria-cat-captacio\">Acquisition<\/span><span class=\"ind-chip ind-tria-cat-estrategia\">Strategy<\/span><span class=\"ind-chip ind-tria-cat-contingut\">Content<\/span><span class=\"ind-chip ind-tria-cat-opinion\">Opinion \/ Editorial<\/span><\/p><\/div><div class=\"wp-block-group ind-filterbar is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><span class=\"ind-flabel\">Author:<\/span><\/p><p id=\"author-filter\" class=\"ind-catbar ind-contenidor wp-block-paragraph\"><span class=\"ind-chip is-on ind-tria-author-all\">All<\/span><span class=\"ind-chip ind-tria-author-jepi\">Jepi<\/span><span class=\"ind-chip ind-tria-author-carles\">Carles<\/span><span class=\"ind-chip ind-tria-author-cesc\">Cesc<\/span><span class=\"ind-chip ind-tria-author-omar\">Omar<\/span><span class=\"ind-chip ind-tria-author-albert\">Albert<\/span><span class=\"ind-chip ind-tria-author-sergi\">Sergi<\/span><\/p><\/div><div id=\"author-bio\" class=\"wp-block-group ind-u77 is-layout-flow wp-block-group-is-layout-flow\"><\/div><div id=\"blog-grid\" class=\"wp-block-group ind-grid3 ind-u09 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group ind-post ind-u04 ind-author-albert ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"ind-as-h4 wp-block-heading\">Vendor lock-in: the hidden cost of your software<\/h2><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">AC<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Albert \u00b7 Jul 12, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/vendor-lock-in-software\/\" aria-label=\"Vendor lock-in: the hidden cost of your software\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-albert ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"ind-as-h4 wp-block-heading\">How to tell whether you have outgrown your ERP<\/h3><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">AC<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Albert \u00b7 Jul 11, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/outgrown-your-erp\/\" aria-label=\"How to tell whether you have outgrown your ERP\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-sergi ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">5 signs your off-the-shelf software has been outgrown<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">SH<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Sergi \u00b7 Jul 6, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/signs-outgrown-standard-software\/\" aria-label=\"5 signs your off-the-shelf software has been outgrown\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-sergi ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">From Excel to custom software: making the jump without drama<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">SH<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Sergi \u00b7 Jul 5, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/excel-to-custom-software\/\" aria-label=\"From Excel to custom software: making the jump without drama\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-albert ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Open-source ERP for industry: Tryton vs closed<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">AC<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Albert \u00b7 Jul 2, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/open-source-erp-vs-closed-erp\/\" aria-label=\"Open-source ERP for industry: Tryton vs closed\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-sergi ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Custom software in industry: when to build it<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">SH<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Sergi \u00b7 Jun 29, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/custom-software-for-industry\/\" aria-label=\"Custom software in industry: when to build it\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-jepi ind-cat-vision ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Business vision<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Digital business consultant: what it is and why you need one<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">JA<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Jepi \u00b7 Jun 18, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/digital-business-consultant\/\" aria-label=\"Digital business consultant: what it is and why you need one\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-jepi ind-cat-opinion ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Opinion \u00b7 Editorial<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">2030 is already here: why industry cannot wait for AI<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">JA<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Jepi \u00b7 Jun 14, 2026 \u00b7 Editorial<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/digital-business-consultant\/\" aria-label=\"2030 is already here: why industry cannot wait for AI\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">The 10 best AI tools for industry in 2026<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jun 11, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/best-industrial-ai-tools\/\" aria-label=\"The 10 best AI tools for industry in 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Aligning sales and marketing in industrial B2B<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jun 7, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/align-b2b-sales-marketing\/\" aria-label=\"Aligning sales and marketing in industrial B2B\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-contingut ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Content<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">A B2B content strategy that generates real leads<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jun 3, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/b2b-content-strategy\/\" aria-label=\"A B2B content strategy that generates real leads\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial marketing: a practical guide for directors<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 May 26, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/industrial-marketing-guide\/\" aria-label=\"Industrial marketing: a practical guide for directors\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">6 signs it is time to outsource your industrial marketing<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 May 22, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/outsourcing-industrial-marketing\/\" aria-label=\"6 signs it is time to outsource your industrial marketing\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-captacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial B2B lead generation: 15 tactics that work in 2026<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 May 18, 2026 \u00b7 11 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/b2b-lead-generation\/\" aria-label=\"Industrial B2B lead generation: 15 tactics that work in 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">How much an industrial marketing agency costs in 2026<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 May 14, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/how-much-cost-industrial-marketing-agency\/\" aria-label=\"How much an industrial marketing agency costs in 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">B2C vs industrial B2B marketing: the 9 key differences<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 May 11, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/differences-between-b2c-b2b-marketing\/\" aria-label=\"B2C vs industrial B2B marketing: the 9 key differences\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-cesc ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Conversational AI in B2B: automate technical inquiries<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Cesc \u00b7 May 7, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/conversational-ai-industrial-b2b\/\" aria-label=\"Conversational AI in B2B: automate technical inquiries\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-omar ind-cat-captacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial B2B remarketing: long cycles without saturation<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 May 3, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/remarketing-for-b2b-long-sales-cycles\/\" aria-label=\"Industrial B2B remarketing: long cycles without saturation\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial SEO audit: the checklist we use<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Apr 26, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/seo-audit-for-industrial-companies\/\" aria-label=\"Industrial SEO audit: the checklist we use\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial marketing KPIs: what to measure and what to ignore<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Apr 22, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/kpis-industrial-marketing\/\" aria-label=\"Industrial marketing KPIs: what to measure and what to ignore\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-cesc ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">How to build internal apps without knowing how to code<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Cesc \u00b7 Apr 18, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/how-develop-apps-without-knowing-code\/\" aria-label=\"How to build internal apps without knowing how to code\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-captacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Your industrial website reads like a brochure: turn it into leads<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Apr 14, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/turn-industrial-website-leads-machine\/\" aria-label=\"Your industrial website reads like a brochure: turn it into leads\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-cesc ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">How to use AI to predict which customers will buy<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Cesc \u00b7 Apr 11, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/predict-customers-ready-to-buy\/\" aria-label=\"How to use AI to predict which customers will buy\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">The 7 marketing metrics a director should watch<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Apr 7, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/industrial-marketing-metrics\/\" aria-label=\"The 7 marketing metrics a director should watch\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-captacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">6 digital channels for selling industrial machinery<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Apr 3, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/effective-digital-channels\/\" aria-label=\"6 digital channels for selling industrial machinery\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-cesc ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">The 8 best industrial automation software tools in 2026<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Cesc \u00b7 Mar 26, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/8-toprated-automation-software\/\" aria-label=\"The 8 best industrial automation software tools in 2026\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-omar ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">YouTube SEO for machinery: why video sells<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 Mar 22, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/youtube-seo-heavy-machinery\/\" aria-label=\"YouTube SEO for machinery: why video sells\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">E-E-A-T for technical authors: engineers with authority<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Mar 18, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/eeat-technical-authors\/\" aria-label=\"E-E-A-T for technical authors: engineers with authority\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Discontinued products: do not delete the page, keep the traffic<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Mar 14, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/seo-discontinued-products\/\" aria-label=\"Discontinued products: do not delete the page, keep the traffic\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">XML sitemaps segmented by business priority<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Mar 11, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/segmented-xml-sitemaps\/\" aria-label=\"XML sitemaps segmented by business priority\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Technical keyword cannibalization: X Series vs X Pro<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Mar 7, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/technical-keyword-cannibalization\/\" aria-label=\"Technical keyword cannibalization: X Series vs X Pro\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-estrategia ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Strategy<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial marketing agency vs in-house team<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Mar 3, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/industrial-marketing-agency-vs-inhouse-team\/\" aria-label=\"Industrial marketing agency vs in-house team\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-omar ind-cat-contingut ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Content<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Technical newsletters that engineers actually read<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 Feb 26, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/technical-newsletters\/\" aria-label=\"Technical newsletters that engineers actually read\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Generative search<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Agentic browsers in industry: the machine as client<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Feb 22, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/agentic-browsers-in-industry\/\" aria-label=\"Agentic browsers in industry: the machine as client\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial semantic SEO: winning position zero with tables<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Feb 18, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/semantic-seo-industrial\/\" aria-label=\"Industrial semantic SEO: winning position zero with tables\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Core Web Vitals: a heavy catalog is holding back your rankings<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Feb 14, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/optimize-core-web-vitals\/\" aria-label=\"Core Web Vitals: a heavy catalog is holding back your rankings\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Faceted navigation: stop filters eating your crawl budget<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Feb 11, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/faceted-navigation\/\" aria-label=\"Faceted navigation: stop filters eating your crawl budget\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">International SEO and hreflang: a multilingual site without duplication<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Feb 7, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/international-seo-hreflang\/\" aria-label=\"International SEO and hreflang: a multilingual site without duplication\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Industrial SEO 2026: mastering generative search<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Feb 3, 2026 \u00b7 10 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/industrial-seo-guide\/\" aria-label=\"Industrial SEO 2026: mastering generative search\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Generative search<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">How to appear in Google's AI Overviews<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jan 26, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/how-to-appear-in-googles-ai-overviews\/\" aria-label=\"How to appear in Google&#x27;s AI Overviews\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-contingut ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Content<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">The B2B content funnel that closes complex sales<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jan 22, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/the-b2b-content-funnel\/\" aria-label=\"The B2B content funnel that closes complex sales\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Website migration without losing traffic: an industrial guide<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jan 18, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/website-migration-without-losing-traffic\/\" aria-label=\"Website migration without losing traffic: an industrial guide\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">B2B link building: authority links through your network<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jan 14, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/linkbuilding-with-suppliers\/\" aria-label=\"B2B link building: authority links through your network\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-carles ind-cat-posicionament ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Positioning<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">SEO for trade shows: make your booth pay before you build it<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CB<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Carles \u00b7 Jan 11, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/seo-for-trade-shows\/\" aria-label=\"SEO for trade shows: make your booth pay before you build it\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-omar ind-cat-captacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">Acquisition<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">Google Ads for industry: making technical niches pay<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">OS<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Omar \u00b7 Jan 7, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/mastering-technical-niches-in-google-ads\/\" aria-label=\"Google Ads for industry: making technical niches pay\"><\/a><\/p><\/div><div class=\"wp-block-group ind-post ind-u04 ind-author-cesc ind-cat-automatitzacio ind-amb-enllac is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-ph ind-contenidor wp-block-paragraph\"><span class=\"ind-t\">AI &amp; automation<\/span><\/p><div class=\"wp-block-group ind-bd is-layout-flow wp-block-group-is-layout-flow\"><h4 class=\"wp-block-heading\">How to set up an industrial B2B e-commerce that sells<\/h4><div class=\"wp-block-group ind-author is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ind-av ind-contenidor wp-block-paragraph\">CM<\/p><p class=\"ind-contenidor ind-embolcall wp-block-paragraph\"><small>Cesc \u00b7 Jan 3, 2026 \u00b7 9 min<\/small><\/p><\/div><\/div><p class=\"ind-contenidor wp-block-paragraph\"><a class=\"ind-estirat\" href=\"\/en\/blog\/set-up-b2b-ecommerce\/\" aria-label=\"How to set up an industrial B2B e-commerce that sells\"><\/a><\/p><\/div><\/div><p id=\"blog-empty\" class=\"ind-u78 ind-contenidor wp-block-paragraph\">No articles match this filter.<\/p><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Blog B2B marketing blog: business vision, not just technology Our industrial B2B marketing blog: insights from our specialists on business, SEO, AI, and automation, written by multiple authors to build authority. Category: AllBusiness visionSEO &amp; GEOAI &amp; automationAcquisitionStrategyContentOpinion \/ Editorial Author: AllJepiCarlesCescOmarAlbertSergi AI &amp; automation Vendor lock-in: the hidden cost of your software AC Albert ... <a title=\"Blog\" class=\"read-more\" href=\"https:\/\/indusmart.digital\/en\/blog\/\" aria-label=\"Read more about Blog\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ind_cls":"page ind-pg-blog","footnotes":""},"class_list":["post-1570","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages\/1570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/comments?post=1570"}],"version-history":[{"count":5,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages\/1570\/revisions"}],"predecessor-version":[{"id":2547,"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/pages\/1570\/revisions\/2547"}],"wp:attachment":[{"href":"https:\/\/indusmart.digital\/en\/wp-json\/wp\/v2\/media?parent=1570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}